Organize and track campaigns

Simple conventions that keep reporting clean across channels and placements.

Clean tracking starts with a few simple habits. This guide covers lightweight conventions that make analytics easier across email, social, ads, QR placements, and partners.

Use a consistent campaign structure

• Create a unique short link per channel or placement (example: one for email, one for Instagram bio, one for a flyer QR code).
• Use UTMs when you need attribution in your analytics platform. See Campaign tracking (UTMs).
• Keep a simple source-of-truth sheet (destination URL, short link, channel, start date) so teams stay aligned.

Choose the right tracking surface

• For quick stats on t.ly links, add a + to the end of the short link to open the stats page.
• For dashboards, filtering, and reporting, see Analytics & Link Tracker.
• For QR scan analytics, start with Track QR code scans.

Prefer “updateable” assets for long-running campaigns

• If the destination might change, consider permanent links so you can update the redirect later.
• If you are printing QR codes, consider dynamic QR codes for the same reason.
• When your brand needs to be front-and-center, use a custom domain.

Need more help?

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