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OneLinks best practices

Make your page convert with a clean layout and clear calls to action.

A great OneLink page is simple and focused. The goal is to make it obvious what to tap and reduce decision fatigue.

T.LY OneLink editor on the t.ly domain showing a Luna Vale profile page with blocks and a live mobile preview.
Use the OneLink editor to keep the page focused, ordered, and easy to tap on mobile.

What usually works best

  • Lead with one primary action: booking, shop, contact, or subscribe.
  • Keep it short: fewer, higher-quality links often convert better.
  • Use clear labels: "Book a table" beats "Click here".
  • Update regularly: remove old campaigns and highlight current offers.
  • Match your brand: consistent naming and visuals improve trust.

If you want to measure performance

Use unique destinations (or unique links) for different placements when you want clearer reporting. For campaign measurement basics, see Campaign tracking (UTMs) and OneLinks analytics.

Need more help?

If you still have questions, contact [email protected] or use the contact form. For abuse or suspicious links, use Report Abuse. For feature requests, email [email protected].