T.LY vs Bitly
T.LY gives growing teams the branded links, Smart URLs, and analytics they want without pushing them into enterprise-style bundles as volume ramps.
Reviewed against official product and pricing pages on March 19, 2026.
T.LY at a Glance
T.LY link management workflow and product pages.
T.LY is a link management and URL shortener platform built for branded links, QR codes, Smart URLs, OneLinks, retargeting, and private analytics. Paid plans include custom domains with SSL, API access, and routing controls so teams can run campaigns without buying into an enterprise-heavy stack.
Plans include a free browser extension for occasional shortening, plus paid tiers starting with Hobby at $55/year for 500 new links per month. Monthly paid plans start with Personal at $10/month for 1,000 new links per month, followed by Basic at $20/month and Pro at $50/month. A five-day trial is available for paid plans.
Bitly Snapshot
Bitly pricing page and self-serve plan lineup.
Bitly remains one of the best-known link management brands. Its current platform combines short links, QR codes, landing pages, analytics, integrations, and enterprise governance features.
As of March 19, 2026, Bitly’s self-serve plans are Free, Core ($10/month billed annually), Growth ($29/month billed annually or $35 month-to-month), and Premium ($199/month billed annually or $300 month-to-month), with Enterprise sold separately. Branded links and the complimentary custom domain start on Growth. Premium adds deeper click and scan analytics plus mobile deep linking, while Enterprise adds permissions, SSO, SLA-backed uptime, and high-volume API/webhooks.
Best Fit & Pricing Snapshot
T.LY
Best for: Lean teams that want branded short links, QR workflows, Smart URLs, and clear pricing without moving into enterprise-style bundles too early.
Pricing
- Free browser extension for lightweight, occasional shortening.
- Hobby: $55/year for 500 new links each month.
- Personal: $10/month or $110/year for 1,000 new links each month.
- Basic: $20/month or $220/year for 4,000 new links each month.
- Pro: $50/month or $550/year for 10,000 new links each month.
Standout Features
- Custom domains with SSL on paid plans.
- Smart URLs and OneLinks for routing by campaign or destination logic.
- Retargeting pixels, private stats, bulk tools, and API access.
Bitly
Best for: Teams that want a familiar brand, built-in landing pages, and a clean path from self-serve into enterprise governance.
Pricing
- Free: 5 links/month and 2 QR Codes/month.
- Core: $10/month annual only, with 100 links/month and 30 days of click and scan data.
- Growth: $29/month annually or $35 month-to-month, with branded links and a complimentary custom domain.
- Premium: $199/month annually or $300 month-to-month, with 3,000 links/month, one year of retained click and scan data, and mobile deep linking.
Standout Features
- Landing pages, branded links, QR Codes, and UTM tools in one platform.
- Enterprise-grade permissions, SSO, and webhook/API scale on higher tiers.
- Very polished self-serve experience for teams already bought into the Bitly ecosystem.
Where T.LY Pulls Ahead of Bitly
More predictable scaling
T.LY’s paid plans are tied primarily to monthly link creation volume. Bitly’s higher-value features are distributed across multiple quotas such as links, QR Codes, landing pages, retained data, and deep-link functionality.
Smart URLs on everyday plans
T.LY includes Smart URLs and routing-focused workflows on paid plans. Bitly emphasizes branded links, landing pages, and QR Codes first, with deeper routing features appearing higher in the lineup.
Lower price for teams that mostly need links
If your team mainly needs branded links, QR codes, retargeting, and flexible redirect logic, T.LY reaches that workflow sooner and at lower monthly cost.
Feature Breakdown
Data last validated: March 19, 2026
| Feature | T.LY | Bitly |
|---|---|---|
| Custom Domains | Yes (paid tiers, SSL included) | Yes (Growth+) |
| Branded Links | Yes | Yes (Growth+) |
| Free Plan | Yes (free browser extension) | Yes ($0, 5 links/month, 2 QR Codes/month) |
| Paid Plans | Yes (Hobby $55/year, Personal $10, Basic $20, Pro $50) | Yes (Core $10, Growth $29/$35, Premium $199/$300, Enterprise custom) |
| Unlimited Clicks | Yes | Yes |
| Analytics | Yes | Yes (retention varies by plan) |
| QR Code Generation | Yes | Yes |
| Bulk Shortening | Yes | Yes (Growth+) |
| API Access | Yes | Yes (Enterprise gets higher-volume API + webhooks) |
| Integration | API, browser extensions, automation-friendly workflows | Marketplace, API, webhooks |
| Link Editing | Yes | Yes (redirects vary by plan) |
| Link Expiration | Yes | Not highlighted as a core self-serve feature |
| Password Protection | Yes | Not highlighted as a core self-serve feature |
| Geotargeting | Yes (Smart URLs) | No dedicated geo-routing on current pricing page |
| Link Retargeting | Yes | No native retargeting feature highlighted |
| Browser Extensions | Yes (Chrome, Firefox, Edge, Opera) | Yes |
| Mobile App | No native app (PWA available) | Yes |
| Team Collaboration | Yes | Yes (Enterprise permissions) |
| Enterprise Solutions | Yes | Yes |
| Uptime & Reliability | Managed platform | 99.9% SLA (Enterprise) |
| User Interface | Simple and fast | Polished |
| Support & Community | Docs + email support | Robust |
Trade-Offs to Watch in Bitly
- Branded links and the complimentary custom domain start on Bitly Growth.
- Click and scan history retention grows sharply by plan, from 30 days on Core to 1 year on Premium.
- Permissions, SSO, and the strongest SLA commitments sit in Enterprise.
Migration Game Plan
- Export your Bitly links and any available analytics from the Bitly dashboard.
- Map slugs, destinations, and tags into T.LY’s import template.
- Add your branded domain in T.LY, update DNS, and wait for SSL to provision.
- Import the links, recreate any routing logic with Smart URLs, and swap active campaigns over to T.LY.
Switch from Bitly to T.LY in under an hour
Start a free five-day trial, import your Bitly archive, and give your team custom domains and Smart URLs without enterprise-style overhead.
Start Free TrialOfficial Sources Reviewed
Use the Bitly conversion guide before you switch.
Convert your export, pick a plan that fits your link volume, and QA priority campaigns before traffic moves.
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