Compare T.LY and Bitly


T.LY URL Shortener, branded as the "World's Shortest URL Shortener," is designed to provide an efficient way to track, brand, and share short URLs. It emphasizes making long links look cleaner and easier to share while enabling users to add their own custom domains to personalize their brand. T.LY aims to simplify the link-sharing experience, offering a fast, reliable, and secure service that allows users to create short and memorable links to share their content, ideas, and websites with others.

The platform offers various features to enhance link management. Users can track their short links with detailed analytics, create custom short branded links, generate QR codes to promote their business, and even create smart links to customize a URL's destination based on the user's device, location, or browser. The service also offers an API for generating short links, bulk CSV import for URLs, and the ability to update URLs to change their destination.

In terms of pricing, T.LY provides a range of plans including a Hobby plan at $5 per month, a Basic plan at $20 per month, and a Pro plan at $50 per month. These plans provide varying levels of features including a set number of monthly short links, unlimited clicks, advanced link analytics, custom QR codes, custom domains with SSL, smart URLs, API access, and link retargeting among others. The Pro plan additionally offers team management and priority support, indicating a focus towards catering to professional or team-based usage.

Furthermore, T.LY also offers some level of integration with other platforms through features like Zapier Integration, which can be valuable for users looking to automate workflows or connect T.LY with other tools they use. With its array of features catering to both individual and professional use, T.LY stands out as a versatile URL shortening and link management platform.

T.LY Screenshot

T.LY Features

Custom Domains Yes
Unlimited Clicks Yes
Analytics Yes
Free Option Yes
Paid Plans Yes
Integration Zapier, Browser Extension, and API Access
Enterprise Solutions Yes
Browser Extensions Yes
Mobile App No
QR Code Generation Yes
Branded Links Yes
Link Expiration Yes
Bulk Shortening Yes
API Access Yes
Link Retargeting Yes
Password Protection Yes
Link Editing Yes
Geotargeting Yes
Team Collaboration Yes
Uptime & Reliability Excellent
User Interface Simple and user-friendly
Support & Community Basic


Bitly, a renowned URL shortening service was established in 2008, following the trend set by TinyURL, with the added value of features like customized links and link tracking. It has since become a pivotal tool for individuals, social media marketers, and bloggers, offering a platform to shorten long URLs, making them more manageable and shareable. Over the years, it has grown in popularity, now shortening 256 million links per month with over 120 billion clicks/scans per year, emphasizing its widespread utility in the digital realm.

Bitly's offerings have expanded to include many features that cater to various user needs. Its core function remains link shortening, which is enhanced by the ability to customize these links, making them more recognizable and thus potentially increasing click-through rates. Bitly's platform also offers real-time analytics, providing insights on link performance, such as click rates, geographic data of the audience, and the referring channels, which are crucial for understanding audience engagement and optimizing marketing strategies.

Security is a notable focus for Bitly, which provides HTTPS encryption for links, link scanning to check for malware and phishing scams, two-factor authentication for account access, and a dedicated security team to monitor the platform for any security threats or vulnerabilities, ensuring a safe and reliable user experience.

Additionally, Bitly has embraced the evolving digital landscape by venturing into the creator economy. A notable step in this direction is introducing Link-in bio features aimed at enhancing link-sharing capabilities for creators on social media platforms.

Bitly has also secured significant funding over time, with $94.4 million raised over seven funding rounds as of July 2017, highlighting investors' confidence in the platform's potential and capabilities. Moreover, Bitly has made strategic moves, such as acquiring Egoditor in December 2021, to bolster its service offerings and market position.

In summary, Bitly has evolved from a simple link-shortening tool to a comprehensive platform offering custom link creation, real-time analytics, enhanced security features, and new tools targeting creators while maintaining a solid market presence and investor backing over the years.

Bitly Screenshot

Bitly Features

Custom Domains Yes
Unlimited Clicks Premium plans generally provide higher or unlimited clicks
Analytics Yes
Free Plans Yes
Paid Plans Yes
Integration Yes
Enterprise Solutions Yes
Browser Extensions Yes
Mobile App Yes
QR Code Generation Yes
Branded Links Yes
Link Expiration Not natively, possible with API
Bulk Shortening Yes
API Access Yes
Link Retargeting Not natively, possible with integrations/API
Password Protection Yes (Premium plans)
Link Editing No
Geotargeting No
Team Collaboration Yes (Premium plans)
Uptime & Reliability High
User Interface User-friendly
Support & Community Robust

Ready to improve how you manage links?

T.LY URL Shortener makes long links look cleaner and easier to share! Add your own Custom Domains to personalize your brand. Create Smart Links to customize a URL's destination. Generate QR codes to promote your business.

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About T.LY
T.LY is the best link management service to track, brand, and share short URLs. Install our free Browser Extension with over 450,000 users from the extension store to automatically shorten links in one easy click! We support Chrome, Firefox, Edge and Opera.

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