T.LY vs Bitly
T.LY paid plans include custom domains with SSL, unlimited clicks, private stats, QR codes, API access, Smart URLs, OneLinks, and retargeting. Bitly moves branded links to Growth and several governance features to Enterprise.
Already using Bitly? Move your links to T.LY.
Reviewed against official product and pricing pages on September 1, 2026.
T.LY at a Glance
T.LY link management workflow and product pages.
T.LY is a link management and URL shortener platform built for branded links, QR codes, Smart URLs, OneLinks, retargeting, and private analytics. Paid plans include custom domains with SSL, unlimited clicks, API access, editable destinations, and published monthly usage limits. T.LY also offers a free online shortener and browser extension, and its redirects do not insert ad interstitials.
Plans include a free online shortener and browser extension for occasional shortening, plus paid tiers starting with Hobby at $55/year for 500 new links per month. Monthly paid plans start with Personal at $10/month for 1,000 new links per month, followed by Basic at $20/month, Pro at $50/month, and Business at $100/month for higher-volume teams. A five-day trial is available for paid plans.
Bitly Snapshot
Bitly pricing page and self-serve plan lineup.
Bitly combines short links, QR codes, landing pages, analytics, integrations, and enterprise governance features.
As of September 1, 2026, Bitly’s self-serve plans are Free, Core ($10/month billed annually), Growth ($29/month billed annually or $35 month-to-month), and Premium ($199/month billed annually or $300 month-to-month), with Enterprise sold separately. Branded links and the complimentary custom domain start on Growth. Premium adds deeper click and scan analytics plus mobile deep linking, while Enterprise adds permissions, SSO, SLA-backed uptime, and high-volume API/webhooks. Links created on Free accounts show an interstitial with a destination preview and an ad; paid plans remove it.
Pricing and Product Fit
T.LY
Why teams choose T.LY: Branded links, QR codes, Smart URLs, OneLinks, retargeting, private analytics, and predictable self-serve pricing in one managed platform.
Pricing
- Free online shortener and browser extension for lightweight, occasional shortening.
- T.LY has a mobile app for checking link and QR analytics from your phone or tablet.
- Hobby: $55/year for 500 new links each month.
- Personal: $10/month or $110/year for 1,000 new links each month.
- Basic: $20/month or $220/year for 4,000 new links each month.
- Pro: $50/month or $550/year for 10,000 new links each month.
- Business: $100/month for 20,000 short links, 20,000 QR codes, 500,000 stats tracked, 10 team members, 100 custom domains, and webhooks.
T.LY Strengths
- Unlimited clicks, custom domains with SSL, private stats, QR codes, and API access on every paid plan.
- Monthly plans start at $10 for 1,000 short links and 1,000 QR codes per month.
- Smart URLs, OneLinks, retargeting pixels, bulk tools, browser extensions, and iOS and Android apps.
- Direct redirects with no forced ad or preview page.
Bitly
Product fit: Built-in landing pages and a path from self-serve link tools into enterprise governance.
Pricing
- Free: 5 links/month and 2 QR Codes/month; short links show an ad interstitial before redirecting.
- Core: $10/month annual only, with 100 links/month and 30 days of click and scan data.
- Growth: $29/month annually or $35 month-to-month, with branded links and a complimentary custom domain.
- Premium: $199/month annually or $300 month-to-month, with 3,000 links/month, one year of retained click and scan data, and mobile deep linking.
Product Focus
- Short links, landing pages, QR codes, and UTM tools in one platform.
- Higher tiers add permissions, SSO, high-volume API access, and webhooks.
- Self-serve plans range from basic unbranded links to branded links and deeper analytics.
Where T.LY Pulls Ahead of Bitly
Published campaign limits
T.LY publishes link, QR code, stats, domain, OneLink, and team limits together across its paid plans. Bitly uses separate quotas for links, QR codes, landing pages, retained data, and redirects.
Smart URLs on everyday plans
T.LY includes Smart URLs and routing-focused workflows on paid plans. Bitly emphasizes branded links, landing pages, and QR Codes first, with deeper routing features appearing higher in the lineup.
More link capacity at the $10 tier
T.LY Personal is $10 per month for 1,000 short links, 1,000 QR codes, and 2 custom domains. Bitly Core is $10 per month billed annually for 100 links, 5 QR codes, and no branded links.
Feature Breakdown
Data last validated: September 1, 2026
| Feature | T.LY | Bitly |
|---|---|---|
| Custom Domains | Yes (paid tiers, SSL included) | Yes (Growth+) |
| Branded Links | Yes | Yes (Growth+) |
| Free Plan | Yes (online shortener and browser extension) | Yes ($0, 5 links/month, 2 QR Codes/month) |
| Paid Plans | Yes (Hobby $55/year, Personal $10, Basic $20, Pro $50, Business $100) | Yes (Core $10, Growth $29/$35, Premium $199/$300, Enterprise custom) |
| Unlimited Clicks | Yes | Yes |
| Analytics | Yes | Yes (retention varies by plan) |
| QR Code Generation | Yes | Yes |
| Bulk Shortening | Yes | Yes (Growth+) |
| API Access | Yes | Yes (Enterprise gets higher-volume API + webhooks) |
| Integration | API, browser extensions, automation-friendly workflows | Marketplace, API, webhooks |
| Link Editing | Yes | Yes (redirects vary by plan) |
| Link Expiration | Yes | Yes (Growth+) |
| Password Protection | Yes | Not highlighted as a core self-serve feature |
| Geotargeting | Yes (Smart URLs) | Yes (country/platform routing on Growth+; region/device on Premium+) |
| Link Retargeting | Yes | No native retargeting feature highlighted |
| Browser Extensions | Yes (Chrome, Firefox, Edge, Opera, Safari) | Yes |
| Mobile App | iOS and Android app | Yes |
| Team Collaboration | Yes | Yes (Enterprise permissions) |
| Enterprise Solutions | Yes | Yes |
| Uptime & Reliability | Managed platform | 99.99% uptime positioning (Enterprise) |
| User Interface | Web dashboard plus iOS and Android apps | Dashboard-based |
| Support & Community | Docs + email support | Help center; priority and dedicated support on Enterprise |
What to Consider with Bitly
- Links created on Bitly Free accounts show a destination preview and ad interstitial before redirecting.
- Branded links, link expiration, and the complimentary custom domain start on Bitly Growth.
- Click and scan history retention grows sharply by plan, from 30 days on Core to 1 year on Premium.
- Permissions, SSO, and Bitly’s listed 99.99% uptime commitment sit in Enterprise.
Migration Game Plan
- Export your Bitly links and any available analytics from the Bitly dashboard.
- Map slugs, destinations, and tags into T.LY’s import template.
- Add your branded domain in T.LY, update DNS, and wait for SSL to provision.
- Import the links, recreate any routing logic with Smart URLs, and swap active campaigns over to T.LY.
Switch from Bitly to T.LY in under an hour
Start a free five-day trial, import your Bitly archive, and give your team custom domains and Smart URLs without enterprise-style overhead.
Start Free TrialUse the Bitly conversion guide before you switch.
Convert your Bitly export for T.LY. Get help moving your branded domain and links.
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