What’s a QR code?
A QR code is like a barcode. It holds information that can be read by a QR code scanner, most often a smartphone app. Generally, scanning the barcode will send a user to a specific URL selected by the maker of the QR code. They can also be used to track inventory, product IDs, and documents.
What are some ways I can use a QR code for marketing?
You can put a QR code on your businesses flyers, business cards, car decals, billboards, and more. With QR Codes, you have the flexibility of adding more content, in different formats, without compromising the design of your packaging, disrupting your brand identity, overloading your audience with text, or overspending on printing.
Tracking your metrics allows you to know where and when your print marketing is most effective. By incorporating a Short URL into QR Code to posters, flyers or billboards, you get a chance to optimize your campaign by knowing the total number of scans, location by country and city, operating device and time scanned. This provides you with a concise CSV report, with which you can compare the number of times a Code was scanned, total and unique metrics, with the amount of marketing material distributed. Giving you a good idea of when and where it was most successful.
Do I need an App to Read QR Codes?
No, most new smart phones default camera apps allow you to read a QR code. Just open your camera and scan. It is just that simple!