Changelog

What’s new at T.LY

New features and useful improvements across short links, QR codes, analytics, OneLinks, mobile apps, and developer tools.

76 updates Last updated July 27, 2026

2026

16 updates

July

Latest New

T.LY for Android

Create, edit, and track short links and QR codes from an Android phone or tablet. The app also supports the Android share menu, custom domains, link analytics, and QR styling.

Read the announcement
New

T.LY for iPhone and iPad

The native iOS app brings short link management, QR code customization, click tracking, and quick sharing to iPhone and iPad.

Read the announcement

June

New

Link Shortener Extension for Safari

Safari users can shorten the current page, create a QR code, open link stats, or use the right-click menu without leaving the browser.

See what is included

May

Improved

A clearer dashboard and stats experience

The analytics dashboard and individual link reports were redesigned around the questions campaign teams ask most: what happened, where traffic came from, and what changed over time.

Explore the analytics update
Improved

A more flexible OneLinks builder

OneLinks gained a cleaner editor, templates, richer design controls, more content blocks, live previews, link-level stats, password protection, edit history, and better mobile editing.

See the new OneLinks features

March

New

QR Code Extension for your browser

Create a QR code for the page you are viewing without switching tabs. Connect a T.LY account to make the code trackable and update its destination later.

Explore the QR Code Extension
New

Official T.LY plugin for WordPress

Create, regenerate, copy, and manage short links from the WordPress editor, including automatic short links when posts and pages are published.

Read the WordPress announcement
New

URL shortener bookmarklet

Drag the T.LY bookmarklet to your browser toolbar and shorten the page you are viewing in one click. There is nothing to install and it works across modern desktop browsers.

Set up the bookmarklet

February

New

The T.LY Help Center

A new Help Center brings setup guides for short links, QR codes, OneLinks, analytics, integrations, billing, and account management into one searchable place.

Visit the Help Center
New

Short Domain Finder

Search hundreds of domain extensions for short, memorable names and compare availability before choosing a branded short domain.

Find a short domain
New

Smart URLs route one link to the right destination

One short link can now route visitors by device, browser, country, language, QR scan, VPN status, or time range, with a default destination when no rule matches.

Learn how Smart URLs work
New

A/B rotation URLs

Send one short link to multiple destinations using an even or weighted traffic split. It is a simple way to compare landing pages without replacing links across every campaign.

Learn about rotation URLs
New

Bulk short link updates

Update destinations and other link settings from a CSV instead of editing links one at a time. Failed rows are returned separately so large updates are easier to review and retry.

Read the bulk link guide

January

New

Reusable UTM presets

Save common source, medium, campaign, content, and term values so teams can apply consistent campaign tracking without rebuilding the same UTM structure each time.

Set up UTM presets
New

Custom password pages

Password-protected short links and OneLinks can now use your team logo, colors, heading, message, and button text for a more consistent visitor experience.

See the customization options
Improved

OneLinks 2.0

OneLinks gained a template gallery, theme controls, a drag-and-drop block builder, custom QR codes, richer analytics, and automatic conversion for existing pages.

See OneLinks 2.0

2025

12 updates

December

New

Real-time webhooks for link events

Send click and QR scan events to your own systems as they happen. Webhooks can be filtered by tags so teams receive the events that matter to each workflow.

Read the webhook guide
Improved

Edit history for short links and OneLinks

Recent changes are now easier to review, giving teams more context when a destination, design, or link setting has been updated.

See how edit history works
Improved

City-level link analytics

Location reports now include city and region detail, making it easier to compare local campaign activity alongside country-level performance.

Explore T.LY analytics

November

Improved

New QR code themes and design controls

The free QR Code Generator added ready-made themes plus advanced controls for dot shapes, corners, gradients, backgrounds, colors, and custom logos.

See the QR code update

August

New

Default QR code styles for teams

Teams can save a default QR code design for new links, keeping colors, patterns, and logos consistent across dashboard and API-created QR codes.

Set a default QR style

June

New

QR generators for common formats

New focused generators make it easier to create QR codes for contact cards, email addresses, text messages, locations, WiFi networks, and Bitcoin payments.

Browse the QR tools
New

QR Code browser extension

Generate and download a QR code for the current page directly from the browser toolbar, with account-connected options for trackable codes.

Get the QR Code Extension

April

New

Bulk URL Shortener tool

Paste a list of long URLs and turn them into short links in one pass instead of shortening each address separately.

Open the Bulk URL Shortener

March

New

Node.js API package

Node.js developers can shorten and expand links and retrieve click data with an official package built around the T.LY API.

Read the Node.js guide

February

New

Bulk QR code downloads

Select links from the dashboard and download their QR codes together, making it faster to prepare a batch for print or campaign production.

Read the QR management guide

January

New

VPN-aware Smart URL routing

Smart URLs can choose a destination based on whether a visitor is using a VPN, adding another option for regional and campaign routing.

See Smart URL rules
New

QR code management workspace

A dedicated QR workflow brings dynamic QR codes, destination updates, scan analytics, branded designs, and team management into one place.

Explore QR code management

2024

10 updates

December

New

Bulk QR Code Generator

Create a batch of QR codes from a list of URLs and download the results together for larger print and campaign jobs.

Generate QR codes in bulk
New

Laravel API package

Laravel applications can create, update, delete, inspect, and track T.LY links through a package designed for familiar framework workflows.

Read the Laravel package guide
New

WiFi QR Code Generator

Create a scannable code that lets guests join a WiFi network without manually entering the network name and password.

Create a WiFi QR code
New

QR Code Scanner tool

Upload a QR code image or use a camera to read its contents directly in the browser.

Open the QR Code Scanner

September

Improved

Analytics tables and CSV exports

Dashboard and link reports gained sortable data views and downloadable CSV files for countries, browsers, platforms, referrers, and daily clicks.

Learn about link analytics

August

New

Go API client

Go developers can manage short links, retargeting pixels, tags, and analytics with a client built around the T.LY API.

Read the Go client guide

July

New

Language-based Smart URL rules

A Smart URL can route visitors to a different destination based on the language reported by their browser.

See Smart URL rules

June

Improved

Dashboard filters

Filter the links dashboard by date and other useful criteria to find the right campaign without paging through the entire account.

Read the link management guide

January

New

Smart URLs in the API

Developers can create Smart URLs through the API and bring conditional destinations into automated link workflows.

Open the API documentation
New

Password-protected OneLinks

OneLink pages can require a password before showing their content, giving creators and teams more control over who can open a shared page.

Learn how to edit a OneLink

2023

9 updates

December

Improved

World map for link analytics

Location reports added an interactive world map so campaign traffic is easier to understand at a glance.

Explore analytics reporting
New

Social links for OneLinks

OneLinks added dedicated social profile links, making it easier to build a complete link-in-bio page without treating every profile like a standard button.

Build a OneLink page

November

Improved

Drag-and-drop Smart URL priorities

Reorder Smart URL rules with drag and drop so the most important destination conditions are evaluated first.

Learn how Smart URLs work

August

New

Bulk link deletion

Select multiple short links in the dashboard and remove them together instead of deleting each link individually.

Manage short links

July

Improved

Larger bulk link imports

Bulk CSV imports expanded to support much larger link collections, with tags and descriptions carried into the dashboard.

Read the bulk import guide

June

Improved

QR scan analytics and date filtering

Link reports can separate QR scans from regular clicks, filter results by date, and include the selected reporting window in exports.

Learn about QR scan tracking

May

Improved

More retargeting pixel integrations

Retargeting support expanded beyond Facebook and Google to include platforms such as Bing, TikTok, Quora, and LinkedIn.

Set up retargeting pixels
New

Tags for organizing short links

Add reusable tags to short links, filter the dashboard by tag, and keep campaigns easier to find as an account grows.

Organize links with tags
New

Custom QR designs for short links

Each short link can have its own QR code design with customizable colors, patterns, corner styles, and logos.

Learn about dynamic QR codes

2022

9 updates

November

New

Bulk URL shortening in the dashboard

Create many short links from a list in one workflow, with blank rows removed automatically and the results ready to copy or export.

Learn how to shorten links in bulk

August

New

T.LY links from Google Sheets

A Google Sheets add-on connects to T.LY with an API key so spreadsheet users can create short links without leaving their sheet.

Read the Google Sheets guide
New

Short URL Expander

Paste a short URL to preview its full destination before visiting it, with support for links from T.LY and other shortening services.

Expand a short URL
New

UTM URL Builder

Build campaign URLs with source, medium, campaign, term, and content parameters before turning them into trackable short links.

Build a campaign URL

July

New

Zapier integration

Connect T.LY to thousands of apps and automate short-link creation through Zapier without writing code.

Connect T.LY with Zapier

April

New

PDF analytics exports

Download a link performance report as a PDF for easier sharing, review, and campaign reporting outside the dashboard.

Learn about analytics exports

January

Improved

A more flexible QR Code Generator

The QR code builder gained more design controls and a clearer workflow for creating downloadable codes from URLs and text.

Open the QR Code Generator
New

QR codes through the API

API workflows can request QR codes for short links, making it easier to create trackable codes from another application.

Open the API documentation

2021

5 updates

December

Improved

Country rules for Smart URLs

Route visitors to country-specific destinations while keeping one short link for an international campaign.

See Smart URL rules

September

New

Introducing Smart URLs

Use one short link with different destinations based on visitor context, starting with device and browser rules.

Read the Smart URLs announcement
New

Search across short links

Search the dashboard by short URL, destination, and other link details instead of paging through the full account.

Learn how to manage links

January

New

Link retargeting pixels

Add Facebook and Google retargeting pixels to short links so campaign audiences can be built from visits to shared destinations.

Learn about link retargeting
New

Link expiration dates

Set a short link to stop redirecting after a chosen date and time for limited campaigns, promotions, and temporary resources.

Learn about link availability

2020

10 updates

December

New

Introducing OneLinks

Create one customizable page for important links, social profiles, content, products, and other destinations.

Read the OneLinks announcement
New

Short link and analytics exports

Download short-link records and performance data as CSV files for reporting, backups, and work in other tools.

Read the import and export guide
New

Shareable public stats

Link owners can make a stats page public when they want clients, teammates, or partners to review campaign performance without account access.

Learn about analytics
Improved

Unique click reporting

Analytics can distinguish total clicks from unique visits, giving campaigns a clearer view of reach and repeat activity.

Understand link analytics

August

Improved

Detailed link analytics

Individual link reports added richer breakdowns for traffic over time, visitor location, browsers, and devices.

Explore link tracking

July

New

QR codes for short links

Generate a QR code alongside a short link so the same destination can be shared across screens, print, signs, and packaging.

Learn the QR code basics

May

New

Link Shortener API

Developers can create and manage short links from their own applications with authenticated API access.

Read the API introduction

April

New

Branded custom domains

Use a domain your audience recognizes for short links, with a configurable fallback destination for the domain home page.

Set up a custom domain

February

New

Link Shortener Extension for Microsoft Edge

Microsoft Edge users can shorten the current page from the browser toolbar and keep the same quick workflow available in Chrome.

Read the Edge announcement
New

Recent link history in the extension

The browser extension can show recently created short links so they are easy to find and copy again.

See extension link history

2019

4 updates

October

New

T.LY Link Shortener browser extension

Shorten the current page from the browser toolbar instead of copying a long URL into a separate tab.

Read about the browser extension

September

New

Editable short links

Update where an existing short link redirects without replacing the short URL that has already been shared.

Learn how to manage links

August

New

Click stats for short links

A dedicated stats page shows how often a short link is used and gives link owners a first view into campaign performance.

Explore link tracking
Launch

The T.LY web shortener

The first T.LY homepage made it possible to paste a long URL and create a short, easy-to-share link from the web.

Create a short link

2018

1 update

June

Launch

The first link shortening service

The application began with a focused API that accepted a long URL and returned a shorter link, establishing the foundation for the T.LY products that followed.

View the current API

Put the latest T.LY features to work

Create short links, branded QR codes, and trackable campaigns from one dashboard.