Introducing A/B URLs (Rotation URLs)
If you’ve ever run a campaign and wished you could test two landing pages without swapping links everywhere, you’ll like this: T.LY now supports A/B rotation URLs.
- One short link
- Multiple destination URLs
- A random (or weighted) split per click
This is designed for marketers, growth teams, and product folks who want a practical way to test variants—without needing a full experimentation platform just to compare two pages.
What are A/B URLs (Rotation URLs)?
A/B URLs (Rotation URLs) allow a single T.LY short link to redirect to more than one destination URL.
Every time someone clicks the short link, T.LY picks a destination randomly:
- Even split (default) if you don’t set weights
- Weighted split if you do set weights (e.g., 60/40)
This means you can share one short link across:
- Ads
- Social posts
- Email campaigns
- QR codes
- Influencer links
- Partner placements
…and still test multiple landing pages behind that single link.
How Rotation URLs work (step-by-step)
- You create or edit a short link in T.LY.
- You enable A/B rotation (Rotation URLs).
- The primary destination can be included as Variant A.
- You add one or more additional destination URLs (Variant B, C, etc.).
- Optionally, you set weights for each variant.
- On each click, T.LY selects the destination via weighted random sampling.
- Any standard campaign query parameters (such as UTMs) flow through to the destination.
Availability
Available on paid plans
Tim Leland
Useful Tools
Ready to improve how you manage links?
T.LY URL Shortener makes long links look cleaner and easier to share! Add your own Custom Domains to personalize your brand. Create Smart Links to customize a URL's destination. Generate QR codes to promote your business.
Sign Up for Free
Browser Extension
