T.LY Blog

Marketing Articles

What is a top-level domain (TLD)?

A Top-Level Domain (TLD) is the last part of a domain name, coming right after the final dot. For example, in example.com, the TLD is .com. You have most likely typed a TLD into your browser and...

17 MIN READ

Google URL Shortener

Google launched its URL shortener, Goo.gl, on December 14th, 2009 for their Google Toolbar and FeedBurner. Since Twitter had gained in popularity, they saw the importance of sharing short links. The s...

3 MIN READ

The Evolution of URL Shorteners

You’ve likely clicked on a shortened URL at some point without even realizing it. They have a long history dating back to 2002 when TinyURL first launched as a way to post links in newsgroup postings...

12 MIN READ

Pros and Cons of URL Shorteners

Picture this: you’re curating a series of social media posts for your latest marketing campaign, and you want every element to look clean, consistent, and trackable. Instead of dropping a long link in...

8 MIN READ

The 5 best URL shorteners in 2025

If you’ve been online for more than, say, a week, you know what a long, messy URL looks like—strings of random letters, numbers, and punctuation marks that do little more than confuse users. Whether y...

10 MIN READ

Supercharge Your Social Media Marketing

With organic search traffic on the decline due to users using AI to answer their questions, social media is more important now than ever before. I would predict traffic from Social Media sites will co...

7 MIN READ

How to Make a Link Shorter

Long URLs can be a hassle to share and look unattractive in emails, social media posts, or printed materials. T.LY URL Shortener makes it incredibly easy to transform those long links into short, slee...

1 MIN READ

Boost Your Holiday Marketing with Advanced URL Tracking Tools

As we gear up for the holiday season, businesses are preparing for a surge in online and in-store shopping. With Christmas just around the corner, the festive spirit often translates into increased co...

3 MIN READ

How Does a URL Shortener Work?

In a world where we’re constantly sharing links—whether on social media, in email campaigns, or through QR codes—URL shorteners have become a behind-the-scenes hero for simplifying and streamlining ou...

6 MIN READ