Short Links

Short link basics

How short links work, case sensitivity, and common limitations.

How to edit a short link

Change a link's destination, ending, or options without breaking what you've shared.

Analytics & Link Tracker

View stats (+ page) and use dashboards for reporting across campaigns.

Why T.LY clicks and GA4 sessions differ

Understand visits, unique visits, QR scans, and why GA4 will report a different number.

Manage and edit links

Passwords, expiration rules, Smart URLs, rotation, and editing links.

A/B rotation links

Split one short link across multiple destinations with weighted rotation.

Bulk import, update, and export links

Use CSV tools to import, update, export, or delete many links at once.

Tags

Organize links, filter reports, and target bulk actions or webhooks.

UTM presets

Save repeatable UTM structures so campaign tracking stays consistent.

Retargeting pixels

Attach tracking pixels to links for remarketing and campaign measurement.

Smart URLs (routing)

Send people to the right destination based on device or context.

Campaign tracking (UTMs)

Measure performance by campaign, channel, and placement.

Link not working

Quick checks for common link and redirect issues.

Permanent links

Best practices for long-lived links you can keep updating.

Custom domains

Brand your links with your own domain.

Password-protected links & password page

Protect a link with a password and brand the unlock experience.