Campaign tracking (UTMs)

Measure performance by campaign, channel, and placement.

Campaign tracking helps you understand which channel or placement drove results. The easiest way to do this is to use a unique short link (or QR code) per channel and keep your tracking consistent.

What are UTMs?

UTM parameters are small tags added to the end of a URL so analytics tools can group traffic by campaign. Common fields include source, medium, and campaign.

If you want help building UTMs, start with How do I use T.LY's UTM Builder?.

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Simple tracking setup

• One goal per link: decide whether the link is for sales, bookings, signups, or reviews.
• One link per placement: use different links for email, flyers, posters, and social.
• Keep naming consistent: simple, readable campaign names are easier to report on later.
• Measure outcomes: scans and clicks are helpful, but conversions are the result.

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Need more help?

If you still have questions, contact [email protected] or use the contact form. For abuse or suspicious links, use Report Abuse. For feature requests, email [email protected].