T.LY vs Dub
Dub ties links to attribution, referral, and affiliate workflows. T.LY focuses on branded links, QR codes, Smart URLs, OneLinks, retargeting, and clear link-management pricing.
Reviewed against official product and pricing pages on September 1, 2026.
T.LY at a Glance
T.LY link management workflow and product pages.
T.LY is a link management and URL shortener platform built for branded links, QR codes, Smart URLs, OneLinks, retargeting, and private analytics. Paid plans include custom domains with SSL, unlimited clicks, API access, editable destinations, and published monthly usage limits. T.LY also offers a free online shortener and browser extension, and its redirects do not insert ad interstitials.
Plans include a free online shortener and browser extension for occasional shortening, plus paid tiers starting with Hobby at $55/year for 500 new links per month. Monthly paid plans start with Personal at $10/month for 1,000 new links per month, followed by Basic at $20/month, Pro at $50/month, and Business at $100/month for higher-volume teams. A five-day trial is available for paid plans.
Dub Snapshot
Dub pricing page with Partners-first packaging and Dub Links limits.
Dub has moved beyond a simple link shortener into a link attribution and partner-growth platform. Its main pricing page leads with Dub Partners, while Dub Links also has separate Free and Pro plans.
As of September 1, 2026, Dub Links offers a free plan, Pro at $30/month, Business at $90/month, Advanced at $300/month, and Enterprise with custom annual billing. The free plan includes 25 new links and 1,000 tracked events per month. Paid plans add higher limits and advanced features such as device and geo targeting, deep links, link cloaking, expiration, password protection, and custom QR codes; A/B testing starts on Business.
Pricing and Product Fit
T.LY
Why teams choose T.LY: Branded links, QR codes, Smart URLs, OneLinks, retargeting, private analytics, and predictable self-serve pricing in one managed platform.
Pricing
- Free online shortener and browser extension for lightweight, occasional shortening.
- T.LY has a mobile app for checking link and QR analytics from your phone or tablet.
- Hobby: $55/year for 500 new links each month.
- Personal: $10/month or $110/year for 1,000 new links each month.
- Basic: $20/month or $220/year for 4,000 new links each month.
- Pro: $50/month or $550/year for 10,000 new links each month.
- Business: $100/month for 20,000 short links, 20,000 QR codes, 500,000 stats tracked, 10 team members, 100 custom domains, and webhooks.
T.LY Strengths
- Unlimited clicks, custom domains with SSL, private stats, QR codes, and API access on every paid plan.
- Monthly plans start at $10 for 1,000 short links and 1,000 QR codes per month.
- Smart URLs, OneLinks, retargeting pixels, bulk tools, browser extensions, and iOS and Android apps.
- Direct redirects with no forced ad or preview page.
Dub
Product fit: Startups and growth teams that want short links tied closely to attribution, referrals, affiliates, and partner payouts.
Pricing
- Free: $0 with 25 new links, 1,000 tracked events, and 30-day analytics retention per month.
- Pro: $30/month with 1,000 new links, 50,000 tracked events, and advanced link features.
- Business: $90/month with Dub Partners and 10,000 new links/month included through Dub Links.
- Advanced: $300/month with higher partner payout limits and 50,000 new links/month.
- Enterprise: custom annual billing with unlimited new links and custom SLA.
- Paid plans include a 14-day trial.
Product Focus
- Attribution and partner-program workflows alongside link management.
- Dub Links includes custom QR codes, UTM templates, deep links, geo targeting, cloaking, expiration, and password protection on paid plans.
- Business and above add A/B testing, conversion tracking, customer insights, and event webhooks.
- Higher tiers add SSO/SAML, audit logs, custom SLA, and dedicated support.
Where T.LY Pulls Ahead of Dub
Link-management pricing
T.LY prices around link, QR, stats, domain, OneLink, and team limits. Dub’s current public packaging starts with partner-program plans, which can be more than a team needs for everyday short links.
Lower entry price for link management
T.LY paid monthly plans start at $10/month, while Dub’s paid link plans start at Pro for $30/month.
More focused campaign workflow
T.LY keeps Smart URLs, QR codes, OneLinks, custom domains, private stats, and API access close to the core product instead of tying the story to partner payouts and affiliate operations.
Feature Breakdown
Data last validated: September 1, 2026
| Feature | T.LY | Dub |
|---|---|---|
| Custom Domains | Yes (paid tiers, SSL included) | Yes (100 on Business, 250 on Advanced, unlimited on Enterprise) |
| Branded Links | Yes | Yes |
| Free Plan | Yes (online shortener and browser extension) | Yes ($0, 25 new links/month, 1,000 tracked events/month) |
| Paid Plans | Yes (Hobby $55/year, Personal $10, Basic $20, Pro $50, Business $100) | Yes (Pro $30, Business $90, Advanced $300, Enterprise custom) |
| Unlimited Clicks | Yes | Not positioned as an unlimited-click shortener; packaging centers on links, events, partners, and payouts |
| Analytics | Yes | Yes (attribution and customer insights) |
| QR Code Generation | Yes | Yes (custom QR codes) |
| Bulk Shortening | Yes | Yes (high monthly new-link limits) |
| API Access | Yes | Yes |
| Integration | API, browser extensions, automation-friendly workflows | API, native SDKs, event webhooks, partner workflows |
| Link Editing | Yes | Yes |
| Link Expiration | Yes | Yes |
| Password Protection | Yes | Yes |
| Geotargeting | Yes (Smart URLs) | Yes (Pro plans and above) |
| Link Retargeting | Yes | Attribution-focused; native retargeting pixels are not the main public pricing story |
| Browser Extensions | Yes (Chrome, Firefox, Edge, Opera, Safari) | Not highlighted on current pricing page |
| Mobile App | iOS and Android app | No official app highlighted |
| Team Collaboration | Yes | Yes |
| Enterprise Solutions | Yes | Yes |
| Uptime & Reliability | Managed platform | Custom SLA on Enterprise |
| User Interface | Web dashboard plus iOS and Android apps | Developer-oriented dashboard |
| Support & Community | Docs + email support | Email support on self-serve, dedicated support on Enterprise |
What to Consider with Dub
- Dub’s partner, referral, and affiliate workflows are a larger part of the product and buying decision.
- Dub’s main pricing page leads with partner-program plans, while its standalone link plans live under a separate Dub Links view.
- Teams that only need branded links and QR campaigns may not need Dub’s partner-program layer.
Migration Game Plan
- Export your active Dub links and campaign naming data.
- Import slugs, destinations, and tags into T.LY.
- Add custom domains in T.LY, update DNS, and confirm SSL.
- Rebuild any needed routing with Smart URLs, then move QR and campaign links over in batches.
Choose T.LY for focused link management
Run branded links, QR codes, Smart URLs, OneLinks, retargeting, and analytics in one self-serve platform.
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