T.LY vs Dub
Dub is strong when links are part of an attribution, referral, or affiliate program. T.LY is simpler when your team mainly needs branded links, QR codes, Smart URLs, OneLinks, and clear link-management pricing.
Reviewed against official product and pricing pages on July 1, 2026.
T.LY at a Glance
T.LY link management workflow and product pages.
T.LY is a link management and URL shortener platform built for branded links, QR codes, Smart URLs, OneLinks, retargeting, and private analytics. Paid plans include custom domains with SSL, API access, and routing controls so teams can run campaigns without buying into an enterprise-heavy stack.
Plans include a free browser extension for occasional shortening and paid tiers starting with Hobby at $55/year for 500 new links per month. Monthly paid plans start with Personal at $10/month for 1,000 new links per month, followed by Basic at $20/month, Pro at $50/month, and Business at $100/month for higher-volume teams. A five-day trial is available for paid plans.
Dub Snapshot
Dub pricing page with Partners-first packaging and Dub Links limits.
Dub has moved beyond a simple link shortener into a link attribution and partner-growth platform. Its current pricing page leads with Dub Partners, while Dub Links is included inside those plans.
As of July 1, 2026, Dub lists Business at $90/month, Advanced at $300/month, and Enterprise as custom annual billing, each with a 14-day trial. The Dub Links limits shown inside those plans include 10,000 new links/month on Business, 50,000 new links/month on Advanced, and unlimited new links on Enterprise, plus custom QR codes, UTM templates, deep links, link cloaking, expiration, password protection, API access, webhooks, and partner-program features.
Best Fit & Pricing Snapshot
T.LY
Best for: Lean teams that want branded short links, QR workflows, Smart URLs, and clear pricing without moving into enterprise-style bundles too early.
Pricing
- Free browser extension for lightweight, occasional shortening.
- T.LY has an iOS app for checking link and QR analytics from iPhone or iPad.
- Hobby: $55/year for 500 new links each month.
- Personal: $10/month or $110/year for 1,000 new links each month.
- Basic: $20/month or $220/year for 4,000 new links each month.
- Pro: $50/month or $550/year for 10,000 new links each month.
- Business: $100/month for 20,000 short links, 20,000 QR codes, 500,000 stats tracked, 10 team members, 100 custom domains, and webhooks.
Standout Features
- Custom domains with SSL on paid plans.
- Smart URLs and OneLinks for routing by campaign or destination logic.
- Retargeting pixels, private stats, bulk tools, and API access.
Dub
Best for: Startups and growth teams that want short links tied closely to attribution, referrals, affiliates, and partner payouts.
Pricing
- Business: $90/month with Dub Partners and 10,000 new links/month included through Dub Links.
- Advanced: $300/month with higher partner payout limits and 50,000 new links/month.
- Enterprise: custom annual billing with unlimited new links and custom SLA.
- All public plans include a 14-day trial.
Standout Features
- Strong attribution and partner-program positioning, not just generic shortening.
- Dub Links includes custom QR codes, UTM templates, deep links, cloaking, expiration, and password protection.
- Higher tiers add SSO/SAML, audit logs, custom SLA, and dedicated support.
Where T.LY Pulls Ahead of Dub
Simpler buying motion
T.LY prices around link, QR, stats, domain, OneLink, and team limits. Dub’s current public packaging starts with partner-program plans, which can be more than a team needs for everyday short links.
Lower entry price for link management
T.LY paid monthly plans start at $10/month, while Dub’s current public pricing starts at Business for $90/month.
More focused campaign workflow
T.LY keeps Smart URLs, QR codes, OneLinks, custom domains, private stats, and API access close to the core product instead of tying the story to partner payouts and affiliate operations.
Feature Breakdown
Data last validated: July 1, 2026
| Feature | T.LY | Dub |
|---|---|---|
| Custom Domains | Yes (paid tiers, SSL included) | Yes (100 on Business, 250 on Advanced, unlimited on Enterprise) |
| Branded Links | Yes | Yes |
| Free Plan | Yes (free browser extension) | No free plan highlighted on the current public pricing page |
| Paid Plans | Yes (Hobby $55/year, Personal $10, Basic $20, Pro $50, Business $100) | Yes (Business $90, Advanced $300, Enterprise custom) |
| Unlimited Clicks | Yes | Not positioned as an unlimited-click shortener; packaging centers on links, events, partners, and payouts |
| Analytics | Yes | Yes (attribution and customer insights) |
| QR Code Generation | Yes | Yes (custom QR codes) |
| Bulk Shortening | Yes | Yes (high monthly new-link limits) |
| API Access | Yes | Yes |
| Integration | API, browser extensions, automation-friendly workflows | API, native SDKs, event webhooks, partner workflows |
| Link Editing | Yes | Yes |
| Link Expiration | Yes | Yes |
| Password Protection | Yes | Yes |
| Geotargeting | Yes (Smart URLs) | No dedicated geo-routing highlighted on current pricing page |
| Link Retargeting | Yes | Attribution-focused; native retargeting pixels are not the main public pricing story |
| Browser Extensions | Yes (Chrome, Firefox, Edge, Opera, Safari) | Not highlighted on current pricing page |
| Mobile App | iOS app | No official app highlighted |
| Team Collaboration | Yes | Yes |
| Enterprise Solutions | Yes | Yes |
| Uptime & Reliability | Managed platform | Custom SLA on Enterprise |
| User Interface | Simple and fast | Developer-friendly and modern |
| Support & Community | Docs + email support | Email support on self-serve, dedicated support on Enterprise |
Trade-Offs to Watch in Dub
- Dub is better suited when referral, affiliate, and partner revenue workflows are part of the buying reason.
- The current public pricing page no longer presents a low-priced standalone link-shortening plan first.
- Teams that only need branded links and QR campaigns may not need Dub’s partner-program layer.
Migration Game Plan
- Export your active Dub links and campaign naming data.
- Import slugs, destinations, and tags into T.LY.
- Add custom domains in T.LY, update DNS, and confirm SSL.
- Rebuild any needed routing with Smart URLs, then move QR and campaign links over in batches.
Use T.LY when you need links, not a partner stack
Run branded links, QR codes, Smart URLs, OneLinks, and analytics without buying into referral-program tooling you may not need.
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