T.LY vs BL.INK
BL.INK emphasizes governance and connected packaging. T.LY offers branded links, Smart URLs, OneLinks, retargeting, and QR workflows on self-serve plans starting at $10 per month.
Reviewed against official product and pricing pages on September 1, 2026.
T.LY at a Glance
T.LY link management workflow and product pages.
T.LY is a link management and URL shortener platform built for branded links, QR codes, Smart URLs, OneLinks, retargeting, and private analytics. Paid plans include custom domains with SSL, unlimited clicks, API access, editable destinations, and published monthly usage limits. T.LY also offers a free online shortener and browser extension, and its redirects do not insert ad interstitials.
Plans include a free online shortener and browser extension for occasional shortening, plus paid tiers starting with Hobby at $55/year for 500 new links per month. Monthly paid plans start with Personal at $10/month for 1,000 new links per month, followed by Basic at $20/month, Pro at $50/month, and Business at $100/month for higher-volume teams. A five-day trial is available for paid plans.
BL.INK Snapshot
BL.INK Core and Loftware connected-packaging product pages.
BL.INK is positioned around governance, scale, structured analytics, and connected packaging. BL.INK Core still serves self-serve short-link and QR workflows, while Loftware now leads the broader story with enterprise connected packaging, GS1 Digital Link, and digital product passport use cases.
As of September 1, 2026, BL.INK’s official support documentation still lists a 21-day Core trial, Expert+ at $48/month, SMB at $99/month, Team at $299/month, and Business at $599/month before Enterprise. The old BL.INK pricing URL now redirects to Loftware Connected Packaging, so current positioning emphasizes permanent QR codes, GS1 Digital Link, packaging compliance, and enterprise integrations more than self-serve pricing.
Pricing and Product Fit
T.LY
Why teams choose T.LY: Branded links, QR codes, Smart URLs, OneLinks, retargeting, private analytics, and predictable self-serve pricing in one managed platform.
Pricing
- Free online shortener and browser extension for lightweight, occasional shortening.
- T.LY has a mobile app for checking link and QR analytics from your phone or tablet.
- Hobby: $55/year for 500 new links each month.
- Personal: $10/month or $110/year for 1,000 new links each month.
- Basic: $20/month or $220/year for 4,000 new links each month.
- Pro: $50/month or $550/year for 10,000 new links each month.
- Business: $100/month for 20,000 short links, 20,000 QR codes, 500,000 stats tracked, 10 team members, 100 custom domains, and webhooks.
T.LY Strengths
- Unlimited clicks, custom domains with SSL, private stats, QR codes, and API access on every paid plan.
- Monthly plans start at $10 for 1,000 short links and 1,000 QR codes per month.
- Smart URLs, OneLinks, retargeting pixels, bulk tools, browser extensions, and iOS and Android apps.
- Direct redirects with no forced ad or preview page.
BL.INK
Product fit: Governance, dynamic routing, structured data, connected packaging, and multi-user controls.
Pricing
- Every BL.INK Core plan starts with a 21-day free trial.
- Expert+: $48/month for 10,000 active links and 1 user.
- SMB: $99/month for 25,000 active links, 5 users, and 250 dynamic links.
- Team: $299/month for 100,000 active links, 10 users, and 5 domains.
Product Focus
- Governance-oriented positioning around domains, users, and dynamic links.
- Rules-based routing, QR codes, structured data, and broken-link monitoring.
- Loftware now positions BL.INK link and QR infrastructure inside connected-packaging and GS1 workflows.
- Enterprise packaging adds procurement, compliance, and large-team controls.
Where T.LY Pulls Ahead of BL.INK
Lower self-serve starting price
T.LY monthly plans start at $10 for 1,000 short links and 1,000 QR codes. BL.INK’s listed Core plans start with Expert+ at $48 per month.
Campaign-focused workflow
T.LY keeps branded links, Smart URLs, OneLinks, QR codes, retargeting, and private analytics together for day-to-day campaign work.
Clear published limits
T.LY publishes monthly link, QR code, stats, domain, OneLink, and team limits across its self-serve plans.
Feature Breakdown
Data last validated: September 1, 2026
| Feature | T.LY | BL.INK |
|---|---|---|
| Custom Domains | Yes (paid tiers, SSL included) | Yes |
| Branded Links | Yes | Yes |
| Free Plan | Yes (online shortener and browser extension) | 21-day free trial |
| Paid Plans | Yes (Hobby $55/year, Personal $10, Basic $20, Pro $50, Business $100) | Yes (Expert+ $48, SMB $99, Team $299, Business $599, Enterprise custom) |
| Unlimited Clicks | Yes | By plan |
| Analytics | Yes | Yes |
| QR Code Generation | Yes | Yes |
| Bulk Shortening | Yes | Yes |
| API Access | Yes | Yes |
| Integration | API, browser extensions, automation-friendly workflows | API + integrations |
| Link Editing | Yes | Yes |
| Link Expiration | Yes | Yes |
| Password Protection | Yes | Yes (plan-dependent) |
| Geotargeting | Yes (Smart URLs) | Yes (rules-based routing / dynamic links) |
| Link Retargeting | Yes | No native retargeting feature highlighted |
| Browser Extensions | Yes (Chrome, Firefox, Edge, Opera, Safari) | Not prominently highlighted on current pricing page |
| Mobile App | iOS and Android app | No dedicated app highlighted |
| Team Collaboration | Yes | Yes |
| Enterprise Solutions | Yes | Yes |
| Uptime & Reliability | Managed platform | Managed service; support options vary by plan |
| User Interface | Web dashboard plus iOS and Android apps | Business-focused |
| Support & Community | Docs + email support | Support plans vary by tier |
What to Consider with BL.INK
- BL.INK’s governance and connected-packaging features are aimed at workflows with multiple users, domains, or compliance requirements.
- The price ladder climbs quickly from Expert+ into Team and Business.
- Native retargeting is not highlighted as part of the current BL.INK Core story.
Migration Game Plan
- Export your BL.INK links and any supporting analytics data.
- Import the slugs, destinations, and tags into T.LY.
- Point your branded domains at T.LY and verify SSL.
- Replace active campaigns and rebuild any needed routing rules with Smart URLs.
Run campaign links with T.LY
Bring branded links, Smart URLs, OneLinks, retargeting, analytics, and QR workflows into one self-serve platform.
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