T.LY vs Short.io
Short.io is flexible for teams with lots of domains and targeting rules, but T.LY keeps branded links, Smart URLs, and campaign reporting in a simpler package.
Reviewed against official product and pricing pages on March 19, 2026.
T.LY at a Glance
T.LY link management workflow and product pages.
T.LY is a link management and URL shortener platform built for branded links, QR codes, Smart URLs, OneLinks, retargeting, and private analytics. Paid plans include custom domains with SSL, API access, and routing controls so teams can run campaigns without buying into an enterprise-heavy stack.
Plans include a free browser extension for occasional shortening, plus paid tiers starting with Hobby at $55/year for 500 new links per month. Monthly paid plans start with Personal at $10/month for 1,000 new links per month, followed by Basic at $20/month and Pro at $50/month. A five-day trial is available for paid plans.
Short.io Snapshot
Short.io pricing page and targeting-focused plan comparison.
Short.io continues to aim at teams that need lots of domains, flexible targeting, and automation without leaving self-serve pricing too quickly. Its current lineup is Free, Hobby, Pro, Team, and Enterprise.
On March 19, 2026, Short.io lists Hobby at $5/month, Pro at $18/month, Team at $48/month, and Enterprise at $148/month. Country targeting appears in Hobby, password protection and expiration arrive in Pro, and Team adds city and region targeting, mobile deep links, end-to-end encryption, and a 99.9% uptime SLA.
Best Fit & Pricing Snapshot
T.LY
Best for: Lean teams that want branded short links, QR workflows, Smart URLs, and clear pricing without moving into enterprise-style bundles too early.
Pricing
- Free browser extension for lightweight, occasional shortening.
- Hobby: $55/year for 500 new links each month.
- Personal: $10/month or $110/year for 1,000 new links each month.
- Basic: $20/month or $220/year for 4,000 new links each month.
- Pro: $50/month or $550/year for 10,000 new links each month.
Standout Features
- Custom domains with SSL on paid plans.
- Smart URLs and OneLinks for routing by campaign or destination logic.
- Retargeting pixels, private stats, bulk tools, and API access.
Short.io
Best for: Teams that manage many domains and want granular targeting, automation, and generous domain allowances on self-serve plans.
Pricing
- Free: $0 with 5 custom domains, 1,000 branded links total, and 50,000 tracked clicks/month.
- Hobby: $5/month with country targeting and 7 custom domains.
- Pro: $18/month with password protection, expiration, cloaking, and unlimited tracked clicks.
- Team: $48/month with city/region targeting, deep links, and 99.9% uptime SLA.
Standout Features
- Very generous custom-domain allowances, even on the free plan.
- Targeting depth ramps from country to city and region as plans grow.
- Automation, deep links, SSO, and S3 exports make it attractive for technical teams.
Where T.LY Pulls Ahead of Short.io
Less plan complexity
Short.io exposes a lot of targeting and automation depth, but that comes with more plan math around domains, targeting, automation volume, and advanced controls. T.LY stays easier to forecast.
Marketing-first routing
T.LY gives teams Smart URLs, OneLinks, QR workflows, and retargeting without making the product feel like it was primarily designed for ops-heavy domain management.
Cleaner upgrade path for small teams
If you do not need 10 to 50 custom domains or layered targeting rules, T.LY often feels lighter and faster for day-to-day campaign work.
Feature Breakdown
Data last validated: March 19, 2026
| Feature | T.LY | Short.io |
|---|---|---|
| Custom Domains | Yes (paid tiers, SSL included) | Yes (5 on Free, 7 on Hobby, 10 on Pro, 50 on Team) |
| Branded Links | Yes | Yes |
| Free Plan | Yes (free browser extension) | Yes ($0, 5 custom domains, 1,000 branded links total) |
| Paid Plans | Yes (Hobby $55/year, Personal $10, Basic $20, Pro $50) | Yes (Hobby $5, Pro $18, Team $48, Enterprise $148) |
| Unlimited Clicks | Yes | Yes (redirects); tracked-click limits vary by plan |
| Analytics | Yes | Yes |
| QR Code Generation | Yes | Not highlighted on current pricing page |
| Bulk Shortening | Yes | Yes (automation + API-driven bulk workflows) |
| API Access | Yes | Yes |
| Integration | API, browser extensions, automation-friendly workflows | API, automation, raw data export to S3 |
| Link Editing | Yes | Yes |
| Link Expiration | Yes | Yes (Pro+) |
| Password Protection | Yes | Yes (Pro+) |
| Geotargeting | Yes (Smart URLs) | Yes (Country on Hobby; City/Region on Team+) |
| Link Retargeting | Yes | Not highlighted on current pricing page |
| Browser Extensions | Yes (Chrome, Firefox, Edge, Opera) | Not highlighted on current pricing page |
| Mobile App | No native app (PWA available) | No official app highlighted |
| Team Collaboration | Yes | Yes (Team+) |
| Enterprise Solutions | Yes | Yes |
| Uptime & Reliability | Managed platform | 99.9% SLA (Team+) |
| User Interface | Simple and fast | Modern |
| Support & Community | Docs + email support | Strong |
Trade-Offs to Watch in Short.io
- Short.io is feature-rich, but the strongest targeting, SLA, and enterprise export options sit in higher plans.
- Teams with only one or two domains may not benefit from Short.io’s biggest differentiators.
- The current pricing page emphasizes automation and targeting depth more than QR and marketer-facing add-ons.
Migration Game Plan
- Export your links from Short.io as CSV. If exports are not enabled, ask Short.io support to activate the export option first.
- Import them into T.LY and map any critical routing logic to Smart URLs.
- Move custom domains over to T.LY’s DNS targets.
- Replace Short.io API keys or automations so all new links are created in T.LY.
Streamline Short.io workflows with T.LY
One plan structure. Straightforward scaling. Spin up T.LY and keep your existing slugs by importing in minutes.
Start Free TrialOfficial Sources Reviewed
Use the Short.io conversion guide before you switch.
Convert your export, pick a plan that fits your link volume, and QA priority campaigns before traffic moves.
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