10 Ways to Use Short Links

Link shorteners do exactly as they sound—they shorten links, but why? Links go to the same place, no matter how long they are. Fortunately, there are so many ways you can use a shortened link to your benefit.

Here are 10 ways you can use your short link, from improving your brand to increasing website traffic.

Improve branding

With custom URL shorteners, you can use your brand or company name to create a domain that represents all of your links across the web. Sharing links with your domain increases trust and users are more likely to click on it.

Share on social media

The downside to social media marketing is that your message is often restricted by a character limit. Using a tiny link shortener means you can share your URL without exceeding the limit, leaving you more words to compose the perfect post.

Presentations

When presenting your new product or service, linking your website on a slide can seem futile. After the presentation’s over, most will forget what the URL was and won’t be able to visit it, even if they want to. If you create a short URL, it’s easier to remember and users are more likely to visit it after the presentation has ended.

Split testing

Instead of linking directly to your webpage or blog post, create a few different, customized links for that single page. This way, you can track which URL performs better and brings in the most traffic.

Business cards

Use a branded URL shortener for your website or social media pages to print on your business cards. Viewers are more likely to go out of their way to type in a short link than a longer one.

Email signature

Add a short link to your email signature to increase traffic to your website or social media. This is useful when searching for leads, running an email campaign, or networking.

Make links more attractive

Long links often include random numbers and letters and can seem like spam or untrustworthy to anyone viewing it. Shortening and customizing your URL can increase trust, click rate, and authority.

Deep linking

Deep linking is the practice of linking to a specific subpage within your site that takes customers directly to the content. Using a short link is a great way to link customers straight to the content they want without having to dig through your site.

Sharing social accounts

Having a custom, branded URL makes it easy to link your social media in a memorable way. Viewers can use your URL and only change the website they want to visit to always find your accounts – even if your usernames vary.

Track your traffic

Some link shorteners, such as T.LY URL Shortener, come with the ability to track clicks across all of your links and know exactly where your audience is coming from.

These are our top ten ways to use a URL shortener, but the benefits are endless! Join T.LY URL shortener to get your own custom, shortened link.