Short Links for SMS Marketing
Short, branded links in every text, with click-through by send and offers you can repoint after they sell out.
SMS Marketing Use Case Social use case
Short Links for Social Media
Give your bio, each story, each post, and each creator their own short link on your domain. You see which placement actually drives clicks, and when the waitlist turns into a shop page you update the link once instead of editing every post.
Branded social links
One link per placement
Editable live links
UTM-friendly
Cross-channel analytics
What Short Links Fix Here
Generic shortener links look like spam
A link on your own domain reads as part of your brand. A random shortener domain makes people hesitate before tapping.
Posts outlive the campaign
Posts keep getting views after the launch, sellout, or waitlist is over. Point the link somewhere current and the old posts keep working.
Every channel blurs together
If the bio, stories, and creator posts all share one URL, you cannot tell them apart. Separate links make the comparison obvious.
How To Set It Up In T.LY
- Create a short link for each placement: bio, story sticker, each post, each creator, and each paid ad.
- Add UTM tags when you want conversions in GA4 or another analytics tool. T.LY still counts every click on its own.
- When the campaign moves on, change the destination. Every post that uses the link updates at once.
What You See Afterward
- Clicks by placement show whether the bio, a story, or a single TikTok is doing the work.
- One edit moves every live post from the waitlist to the shop page without touching the posts themselves.
Why Social Teams Use T.LY
- Your own domain keeps social links on-brand and avoids the generic-shortener look.
- Change the destination and live posts keep working, no edits or reposts needed.
- One link per post, placement, or creator keeps reporting clean.
- Link Tracker and public stats let you compare creator, bio, ad, and organic clicks side by side.
Recommended T.LY Tools
FAQ
Should I use one social short link for every platform?
Not if you want clean reporting. Separate links for your Instagram bio, TikTok profile, creator posts, paid social, and LinkedIn make the analytics far more useful.
Can I update a short link after it has been posted on social media?
Yes. T.LY lets you change the destination while the shared short URL stays the same.
Do branded short links work better on social than generic ones?
Usually. Branded links look more trustworthy, are easier to remember, and stay consistent with the rest of your brand.
When should I use a OneLink instead of a single short link?
Use a OneLink when you need a small page with several destinations. Use a short link when you want one direct action with as little friction as possible.
More Short Link Use Cases
Short Links for Business Cards
Print one link, change where it goes later, and see which events actually led to a conversation.
Business Cards Use Case
Short Links for Email Campaigns
A separate link for each button and section, UTMs behind the scenes, and destinations you can change after the send.
Email Campaigns Use CaseReady to build this in T.LY?
Create a branded short link for each placement, see what each one drives, and change where it goes whenever you need to.
