SMS use case

Short Links for SMS Marketing

A text has no room for a 96-character tracking URL. Put a short link on your own domain in every send, see which sends and segments get tapped, and repoint the link when the offer sells out.

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Branded SMS links Carrier-friendly domains Offer and reminder flows Segment-level analytics Editable destinations
A Coast Café promotional text message with the short link coast.cafe/cold20, next to the T.LY link card and 1,284 clicks for the day.

What Short Links Fix Here

Generic shorteners look like spam in a text

Recipients and carriers are wary of anonymous shortener domains. A link on your own domain looks like it came from you.

You need to know which send worked

A unique link per send, segment, or offer shows exactly which message got the tap.

Offers change after the text goes out

When the item sells out or the appointment slot fills, point the link somewhere else. The text people already have still works.

How To Set It Up In T.LY

  1. Connect a short domain you own (for example coast.cafe) so every text link carries your name.
  2. Create a new link for each send or segment, like /cold20 for the Tuesday blast and /vip-early for VIPs.
  3. Check clicks after each send. If the offer ends early, update the destination and the link stays live.
The T.LY custom domains settings page where you connect your own short domain.

What You See Afterward

  • Click-through by send shows which segment and which message actually moved people.
  • When an offer sells out, the same link can point to a waitlist minutes later.
T.LY click-through by SMS send for three Coast Café links, and a notice that coast.cafe/cold20 now points to a waitlist after selling out.

Why SMS Teams Use T.LY

  • A custom domain looks more credible in a text than a public shortener domain.
  • Change the destination and the link people already received keeps working.
  • One link per send, campaign, or segment keeps text reporting clean.
  • T.LY counts every click, and UTMs carry the campaign into your analytics tool when you need conversions too.

Recommended T.LY Tools

Helpful Reading

FAQ

Why should SMS campaigns use a branded short link?

Recipients trust a link on your own domain more than a public shortener, and it is usually a better fit for text-message campaigns.

Should I create a different short link for every text campaign?

In most cases, yes. One link per send or segment makes the results much easier to read.

Can I change an SMS destination without sending a new link?

Yes. T.LY lets you update where the existing short link goes.

Can I track SMS clicks in T.LY?

Yes. T.LY shows clicks for every short link in your texts, and you can add UTMs when you also want attribution in your analytics platform.

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Ready to build this in T.LY?

Create a branded short link for each placement, see what each one drives, and change where it goes whenever you need to.

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