CTR Calculator

Compute click-through rate from clicks and impressions.

About CTR Calculator

CTR shows how often people click after seeing an ad or link. Plug in clicks and impressions to get the exact percentage. Use it for ads, email campaigns, and landing pages.

How to use

  1. Enter total clicks.
  2. Enter total impressions.
  3. Calculate CTR.

Privacy

Calculations run locally and are not stored.

FAQ

What is CTR?

CTR is clicks divided by impressions.

Are impressions the same as reach?

Impressions can be higher than reach because a person can see an ad multiple times.

Can CTR be above 100%?

No. If it is, check your data inputs.

Does this include decimals?

Yes. CTR is shown with two decimal places.

What is a good CTR?

Benchmarks vary by channel and audience.

More marketing calculators

Compare campaign performance quickly.

ROAS CalculatorConversion Rate CalculatorUTM Builder

Related Tools

More tools you may find useful.

Image Downloader from URL HEIC To Jpeg Converter Base64 to File Converter Base64 to PDF Converter Base64 to Text Converter Robots.txt Tester Structured Data Markup Generator QR Placement Size Calculator QR Code Image Analyzer Photo Watermarker Add Text to Photo Photo Grayscale Converter Image Background Remover Sitemap Validator LinkedIn Photo Resizer Pinterest Photo Resizer Pixelate Image Remove Specific Color from Image Add Rainbow Filter to Image Google Review Link Generator

Recent Blog Posts

T.LY Link Shortener Extension Now Supports Safari

T.LY Link Shortener Extension Now Supports Safari

The T.LY Link Shortener Extension now supports Safari. If Safari is your daily browser, you can create a T.LY short link for the page you are already viewing without opening another tab. Click the too...

1 MIN READ
Dashboard and Stats Refresh

Dashboard and Stats Refresh

T.LY analytics recently got a cleaner dashboard and stats page. This update was not just about making the screens look newer. The goal was to make link performance easier to understand when you have a...

8 MIN READ
IPv4 vs IPv6: What Is the Difference?

IPv4 vs IPv6: What Is the Difference?

IPv4 and IPv6 are two versions of IP addresses. Both help devices communicate across networks. The main difference is address space. IPv4 is older and shorter. IPv6 is newer and supports a much larger...

5 MIN READ
How to Track QR Code Campaigns Before You Print

How to Track QR Code Campaigns Before You Print

The best time to set up QR code tracking is before you print. Not after the flyers arrive. Not after the menu is laminated. Not after the conference badges are shipped. Before. Once a QR code is print...

8 MIN READ
How to Choose a Short Branded Domain

How to Choose a Short Branded Domain

A short branded domain is the domain you use for your short links. Instead of sending people through a generic short URL, you use something tied to your brand, campaign, product, or organization. For...

9 MIN READ
What Is an ISP and ASN Lookup?

What Is an ISP and ASN Lookup?

An IP address can tell you more than the number. With the right lookup, you can often see the internet service provider, organization, usage type, and ASN behind the connection. The T.LY What Is My IP...

4 MIN READ
Why Is My IP Location Wrong?

Why Is My IP Location Wrong?

IP location is useful, but it is not exact. If an IP lookup shows the wrong city, wrong region, or even the wrong country, it does not automatically mean your device is hacked or your internet is brok...

5 MIN READ
How to Check If a VPN or Proxy Is Working

How to Check If a VPN or Proxy Is Working

When a VPN or proxy is working, websites should see different network details than they see on your normal connection. The fastest check is still the boring one: compare your public IP before and afte...

4 MIN READ
Free T.LY Campaign QA Tools Worth Bookmarking

Free T.LY Campaign QA Tools Worth Bookmarking

Most campaign mistakes are boring. That is what makes them expensive. They are small things that get missed before launch: A QR code points through too many redirects A landing page has the wrong soc...

5 MIN READ
Public vs Private IP Address: What Is the Difference?

Public vs Private IP Address: What Is the Difference?

When you check your IP address, you may notice something confusing: your device can have more than one IP address. Your laptop might show a local address like 192.168.1.24, while a website shows somet...

5 MIN READ
No Interstitial Ads. No Data Sales. Just Short Links

No Interstitial Ads. No Data Sales. Just Short Links

When someone clicks a short link, they should land where the link says they are going. That should be the whole experience. No ad page. No countdown. No strange stop in the middle. No page that makes...

3 MIN READ
New OneLinks Features: A Better Link in Bio Builder

New OneLinks Features: A Better Link in Bio Builder

OneLinks started as a simple link-in-bio tool. That was useful, but it was not enough. People use a single link in a lot more places now: Instagram bios, TikTok profiles, product packaging, event badg...

17 MIN READ