CTR Calculator (Free, Online)

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About CTR Calculator

CTR shows how often people click after seeing an ad or link. Plug in clicks and impressions to get the exact percentage. Use it for ads, email campaigns, and landing pages.

How to use

Enter total clicks.
Enter total impressions.
Calculate CTR.

Privacy

Calculations run locally and are not stored.

FAQ

What is CTR?

CTR is clicks divided by impressions.

Are impressions the same as reach?

Impressions can be higher than reach because a person can see an ad multiple times.

Can CTR be above 100%?

No. If it is, check your data inputs.

Does this include decimals?

Yes. CTR is shown with two decimal places.

What is a good CTR?

Benchmarks vary by channel and audience.

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