What is a top-level domain (TLD)?
A Top-Level Domain (TLD) is the last part of a domain name, coming right after the final dot. For example, in example.com, the TLD is .com.
You have most likely typed a TLD into your browser and not even realized it. TLDs play a key role in identifying a domain’s purpose or geographic connection.
Types of TLDs
1. Generic TLDs (gTLDs)
These are the most common and widely used TLDs, such as .com, .org, .net, and .info. They’re versatile and not tied to any
specific region or group. When people think of a website .com is usually their first choice.
2. Country Code TLDs (ccTLDs)
These TLDs represent specific countries or regions, like .us (United States), .uk (United Kingdom), and .au (Australia). They’re great for
emphasizing a local connection.
3. Sponsored TLDs (sTLDs)
Sponsored TLDs are managed by organizations that define their own usage rules. For example:
- .gov for U.S. government entities.
- .edu for accredited educational institutions.
4. New gTLDs
In recent years, hundreds of new TLDs have emerged, such as .tech, .blog, .shop, and .xyz. These creative options provide
unique branding opportunities for businesses and individuals.
5. Third-Level Domains
Although not technically TLDs, third-level domains (like uk.com) are subdomains of existing TLDs. They’re often managed by private companies and provide additional
customization options.
Why Are TLDs Important?
TLDs help people quickly understand the purpose or origin of a website. For example:
- A .edu domain suggests an educational institution.
- A .ca domain shows a connection to Canada.
TLDs also make websites easier to remember and assist search engines in categorizing content.
Choosing the Right TLD
- For a business website, I recommend going with .com if you can. It’s the most recognized and trusted TLD worldwide. Sometimes you have to get creative
on the naming because most likely your business name is already taken. If our business name is already taken, you can add “city”, “app”, “try” “get” etc to the domain. - For short and memorable domains, use TLDs like .ly or .io. For example, T.LY makes a great URL Shortener because of the
length of the TLD. - If your site targets a specific country, use a ccTLD like .uk or .fr.
- Explore new gTLDs if you want a unique, branded look for your domain especially if your business’s .com is taken. I would rather have a short gTLD than a long and
complicated .com.
How to Register a TLD
- Choose a trusted domain registrar, like Cloudflare, Namecheap, or GoDaddy.
- Search for an available domain name that fits your needs. If the domain is taken, you can use our WhoIS domain tool to check and see who owns it.
- Follow the registrar’s instructions to complete the registration.
If the TLD you want is supported by Cloudflare, they’re a great choice because they don’t
add extra fees to the registry’s price for buying or renewing a domain.
Popular TLDs
Below is a list of popular TLDs and some information about the history and use case for each TLD.
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Tim Leland
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