How to Optimize Your URLs for Social Media

When sharing links on social media, it’s important to use URL optimization techniques to ensure your links are as effective as possible. Using the right keywords and phrases in your URLs ensures that your links stand out on social media and drive traffic to your website. Here are some tips for how to optimize your URLs for social media.

1. Use OneLinks for Social Media URLs

OneLinks is an excellent option if you are only allowed to share one link on your social media profile, such as Instagram or TikTok. T.LY offers OneLinks with all plans that are a great addition to your marketing strategy. If you ever hear someone mention to check their “link in bio”, then they are referring to OneLinks.

• Easily add bio links to all your social media profiles
• Create custom short bio links
• Update URLs whenever you need to change their destination
• Manage multiple social media profiles

2. Use Keywords and Phrases in Your URLs

When sharing links on social media, be sure to include keywords and phrases that describe what your website is about. This will help users understand what they find when clicking on your link. For example, if you’re a travel blogger, you might include the phrase “travel tips” in your URL. Branded links using your own custom domain allow you to easily customize the “back-half” of a URL to whatever your need it to be. Custom domains are included as a feature of T.LY’s Link Management.

3. Keep Your URLs Short and Sweet

Nobody likes a long, complicated URL. When sharing links on social media, keep your URLs short and sweet. This will make them more likely to be clicked on by users. A good rule of thumb is to keep your URLs under 60 characters. The great news is T.LY URL Shortening tool allows you to create really short links.

4. Use UTM Parameters

UTM parameters are codes you can add to the end of a URL to track how users interact with your website. This information can be helpful in understanding which social media channels are driving the most traffic to your website. For more information on how to use UTM parameters, check out this UTM tool that T.LY offer.

URL optimization is a crucial part of social media marketing. Using the right keywords and phrases in your URLs ensures that your links stand out on social media and drive traffic to your website. This is where branded URLs play an essential role in allowing you to share URLs that your audience will trust and understand what they are clicking on. Remember these tips the next time you share a link on social media!