Top 5 Social Media Features Every Marketer Should Be Using

Top 5 Social Media Features Every Marketer Should Be Using

Are you looking for an easy and effective way to incorporate more calls to action into your social media strategy? You’re in luck – Our link-in-bio or OneLinks feature allows marketers to do just that! By leveraging these features, you can provide followers with a one-stop shop of information where they can easily engage with your content. From product links to contact info, link-in bio features allow you to quickly connect consumers to all areas of your brand. In this blog post, we’ll cover the top 5 social media features every marketer should use. So, let’s dive right into it!

Utilize Story Highlights for Longer-Term Branding

Instagram has become a powerful tool for brands to grow and engage with their audience. One feature that has gained popularity among businesses is Instagram Story Highlights. This tool allows brands to showcase their best stories on their profile for more extended periods of time. By utilizing highlights for branding, companies can convey their message in a visually appealing and consistent way. It also allows followers to quickly access a company’s most important content without fearing missing out. With the ability to add titles and cover images to these highlights, businesses can create a cohesive aesthetic representing their brand. Instagram Story Highlights is a valuable tool for brands looking to increase their visibility and maintain their online presence.

Curated Product Galleries for Increased Visibility & Shopping

When it comes to online shopping, visibility is critical. That’s why curated product galleries have become increasingly popular for businesses looking to promote their products. By organizing products into specific categories and featuring them in visually appealing displays, businesses can catch the eye of potential customers and amplify their brand’s visibility. Additionally, these curated galleries make shopping a breeze for consumers, as they can easily find what they’re looking for without digging through product pages. Overall, curated product galleries are a win-win for both businesses and consumers, providing increased visibility and a streamlined shopping experience.

Add Social Media Scheduling Links to Streamline Your Workflow

In today’s fast-paced world, managing multiple social media accounts can be daunting, especially if you’re doing it manually. That’s why incorporating social media scheduling links into your workflow can save you time and make your life easier. Using these links, you can streamline your process and schedule posts for multiple platforms in advance, ensuring you never miss a day of engagement with your audience. Plus, with the ability to customize posts for each platform, you can ensure your content is tailored to each audience. Social media scheduling links are a must-have tool for anyone looking to save time and streamline their social media management process.

Use Embeddable Forms & Surveys to Collect Customer Data

In today’s digital world, collecting customer data is essential to any business strategy. Embeddable forms and surveys are powerful tools that can help you gather valuable insights about your customers. By using these tools, you can gain a deeper understanding of your target audience’s preferences, needs, and pain points. Embeddable forms and surveys can also help you engage with your customers meaningfully and provide them with a platform to share their feedback and ideas with you. With the right approach, these tools can be an incredibly effective way to gather customer data to help you make informed business decisions and drive growth.

Create Microsites for More In-Depth Content

Creating microsites is an effective strategy to provide more in-depth content to your audience. It allows you to cater to your target audience’s specific needs and interests by creating specialized content tailored to their preferences. With microsites, you can focus on a specific topic and produce high-quality content that provides more detail than your website offers. The specialized nature of these microsites can increase engagement and interest in your brand. It offers more value to your audience and can also help improve search engine optimization by targeting specific keywords and phrases. Overall, microsites are a valuable tool to enhance your content marketing strategy and improve your business’s online visibility.

In summary, OneLinks are a powerful digital marketing tool for businesses to develop their branding and increase visibility. Building an effective social media marketing strategy involves creating Story Highlights, Curated Product Galleries, Social Media Scheduling Links, embedded forms and surveys, and Microsites for more in-depth content. By utilizing these features of social media platforms as part of your overall strategy, you will be well on your way to achieving your marketing objectives. Additionally, staying current with the newest trends and updates regularly released by the platform is essential to ensure maximum success and engagement. Utilizing the full potential of OneLinks can significantly benefit any business’s online presence, leading the way to improved long-term success.


Author Tim Leland

Tim Leland

With over 15 years of experience, Tim Leland has been developing software that millions worldwide rely on. In 2019, he founded T.LY, aspiring to create the world's premier URL-shortening service. Recently, the platform has witnessed a remarkable increase in its popularity. Under Tim's expert direction, T.LY has transformed into one of the industry's most reliable and esteemed URL shorteners, serving millions of users globally.

Ready to improve how you manage links?

T.LY URL Shortener makes long links look cleaner and easier to share! Add your own Custom Domains to personalize your brand. Create Smart Links to customize a URL's destination. Generate QR codes to promote your business.

Sign Up for Free
About T.LY
T.LY is the best link management service to track, brand, and share short URLs. Install our free Browser Extension with over 450,000 users from the extension store to automatically shorten links in one easy click! We support Chrome, Firefox, Edge and Opera.