Compare Bitly and


Bitly, a renowned URL shortening service was established in 2008, following the trend set by TinyURL, with the added value of features like customized links and link tracking. It has since become a pivotal tool for individuals, social media marketers, and bloggers, offering a platform to shorten long URLs, making them more manageable and shareable. Over the years, it has grown in popularity, now shortening 256 million links per month with over 120 billion clicks/scans per year, emphasizing its widespread utility in the digital realm.

Bitly's offerings have expanded to include many features that cater to various user needs. Its core function remains link shortening, which is enhanced by the ability to customize these links, making them more recognizable and thus potentially increasing click-through rates. Bitly's platform also offers real-time analytics, providing insights on link performance, such as click rates, geographic data of the audience, and the referring channels, which are crucial for understanding audience engagement and optimizing marketing strategies.

Security is a notable focus for Bitly, which provides HTTPS encryption for links, link scanning to check for malware and phishing scams, two-factor authentication for account access, and a dedicated security team to monitor the platform for any security threats or vulnerabilities, ensuring a safe and reliable user experience.

Additionally, Bitly has embraced the evolving digital landscape by venturing into the creator economy. A notable step in this direction is introducing Link-in bio features aimed at enhancing link-sharing capabilities for creators on social media platforms.

Bitly has also secured significant funding over time, with $94.4 million raised over seven funding rounds as of July 2017, highlighting investors' confidence in the platform's potential and capabilities. Moreover, Bitly has made strategic moves, such as acquiring Egoditor in December 2021, to bolster its service offerings and market position.

In summary, Bitly has evolved from a simple link-shortening tool to a comprehensive platform offering custom link creation, real-time analytics, enhanced security features, and new tools targeting creators while maintaining a solid market presence and investor backing over the years.

Bitly Screenshot

Bitly Features

Custom Domains Yes
Unlimited Clicks Premium plans generally provide higher or unlimited clicks
Analytics Yes
Free Plans Yes
Paid Plans Yes
Integration Yes
Enterprise Solutions Yes
Browser Extensions Yes
Mobile App Yes
QR Code Generation Yes
Branded Links Yes
Link Expiration Not natively, possible with API
Bulk Shortening Yes
API Access Yes
Link Retargeting Not natively, possible with integrations/API
Password Protection Yes (Premium plans)
Link Editing No
Geotargeting No
Team Collaboration Yes (Premium plans)
Uptime & Reliability High
User Interface User-friendly
Support & Community Robust is a user-friendly URL shortening service that prioritizes ease of use while offering a range of features to enhance link management. Users can effortlessly shorten URLs, and with the provision of analytics, track the performance of their links over time. The service appeals to both individuals and small businesses by offering a free tier along with paid plans that unlock more advanced features. Notably, provides branded short domains, allowing for personalized and professional-looking links. The platform also supports QR code generation, making it easy to share links in print or in person. While it may not have as extensive an enterprise feature set as some other platforms, remains a reliable and straightforward option for those looking to simplify link sharing and tracking without a steep learning curve. With a clean user interface and basic analytics, offers a good balance between functionality and usability, making link management accessible to a broader audience. Screenshot Features

Custom Domains Yes
Unlimited Clicks Yes
Analytics Yes
Free Plans Yes
Paid Plans Yes
Integration Limited
Enterprise Solutions No
Browser Extensions No
Mobile App No
QR Code Generation Yes
Branded Links Yes
Link Expiration No
Bulk Shortening No
API Access Yes
Link Retargeting No
Password Protection No
Link Editing No
Geotargeting No
Team Collaboration No
Uptime & Reliability Good
User Interface Simple and user-friendly
Support & Community Basic

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T.LY URL Shortener makes long links look cleaner and easier to share! Add your own Custom Domains to personalize your brand. Create Smart Links to customize a URL's destination. Generate QR codes to promote your business.

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About T.LY
T.LY is the best link management service to track, brand, and share short URLs. Install our free Browser Extension with over 450,000 users from the extension store to automatically shorten links in one easy click! We support Chrome, Firefox, Edge and Opera.

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