What Makes a Great URL Shortener?

What Makes a Great URL Shortener?

A URL shortener is a service that takes a long, complicated URL and turns it into a shorter, more manageable one. URL shorteners are handy for a number of reasons. For example, they can make sharing links on social media easier and help you track the clicks on a specific link. But not all URL shorteners are created equal. Here are three things to look for in an excellent URL shortener.

First and foremost, you want a URL shortener that is reliable. There’s nothing worse than sharing a link only to have it fail to load because the URL shortener wasn’t working correctly. A good URL shortener will be up and running 99.9% of the time, so you can be confident that your links will work when you need them to.

Second, you want a URL shortener with robust tracking features. A good URL shortener will track the number of clicks on a link and provide detailed information about where those clicks came from and what devices were used. This information can be invaluable for understanding which marketing channels drive the most traffic and which need more attention.

Thirdly, as we mentioned before, one of the main problems with long URLs is that they often get cut off when people try to share them on social media or via email. However, if you use a link shortener, you can create shorter URLs that are more likely to stay intact when shared. This means more people will be able to see your content and potentially visit your website.

Finally, you want a URL shortener with customer support in case you ever have any questions or problems. A good customer support team will be available 24/7 to help you troubleshoot any issues you might have.

A great URL shortener is reliable, has robust tracking features, and comes with excellent customer support. By finding a URL shortener that has all three of these things, you can be sure that your links will work when you need them to and that you’ll have all the data you need to track your marketing efforts effectively. URL shorteners can be extremely beneficial, especially if you’re trying to market your business online. Not only can they help improve your click-through rate, but they can also help you track your clicks and make your URLs more shareable. If you’re not currently using a URL shortener, we highly recommend that you start!

Author Tim Leland

Tim Leland

With over 15 years of experience, Tim Leland has been developing software that millions worldwide rely on. In 2019, he founded T.LY, aspiring to create the world's premier URL-shortening service. Recently, the platform has witnessed a remarkable increase in its popularity. Under Tim's expert direction, T.LY has transformed into one of the industry's most reliable and esteemed URL shorteners, serving millions of users globally.

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T.LY is the best link management service to track, brand, and share short URLs. Install our free Browser Extension with over 450,000 users from the extension store to automatically shorten links in one easy click! We support Chrome, Firefox, Edge and Opera.