The Benefits of SMS Marketing

SMS marketing is a form of mobile marketing that allows businesses to send promotional or transactional messages to customers via text message. SMS stands for Short Message Service and is also commonly known as text messaging. With SMS marketing, businesses can send text messages to their customers to promote special offers, announce sales or events, or simply remind them of your products or services. SMS marketing can be an incredibly effective way to reach your target audience and engage with them on a personal level. Here are just a few of the benefits of SMS marketing.

Highly Personal

Unlike other forms of marketing, such as email or social media, SMS messages are sent directly to your customer’s phone and are meant to be read immediately. This intimate form of communication can help you build strong relationships with your customers and keep them engaged with your brand.

High Open Rate

Because SMS messages are so personal, they have a high open-rate—nearly 98%! This means that nearly all your customers will see your message when you send it. Compare that to email, which has an open rate of around 20%, and you can see why SMS marketing is so powerful.

High Click-Through Rate

In addition to having a high open rate, SMS messages also have a high click-through rate. Studies show that SMS messages have a click-through rate of around 45%, which is much higher than the average click-through rate for other forms of marketing.

Affordable

Unlike other marketing channels, such as television or radio, you don’t have to pay for airtime or advertising space. You only have to pay for the service, which is typically very affordable.

Simple

Another benefit of SMS marketing is that it is very quick and easy to set up. You can start sending text messages to your customers within minutes of signing up for a service. And because it doesn’t take long to set up, you can start seeing results almost immediately!

Now that we’ve gone over some of the benefits of SMS marketing let’s look at how you can increase engagement with your customers through this channel.

Targeted

The first step is ensuring you send relevant and targeted messages to your customers. They will likely ignore or opt-out of your messages if you send them random messages irrelevant to their interests. That’s why it’s important to segment your customer list so that you can send them targeted messages that are relevant to their needs and interests.

Incentives

Another great way to increase engagement with your SMS marketing campaign is by offering incentives in your messages. This could be anything from discounts and coupons to free shipping or even enter-to-win contests. Everyone loves getting something for free, so offering incentives in your text messages is a great way to get people interested in what you have to say! To do this, you will need a URL Shortener to send your links with offers and discounts. Since SMS messages are limited to 160 characters, the URL length is limited depending on your message.

Clear and Concise

Finally, one of the most important ways to increase engagement with your SMS marketing campaign is by making sure that your messages are clear and concise. People are more likely than ever before to ignore long blocks of text, so it’s important to get your point across quickly and efficiently. Keep your messages short and sweet, and make sure that they are easy for people to understand.

SMS marketing is an incredibly powerful tool that every business should be using. With its high open and click-through rates, personal nature, and ability to build strong relationships, SMS marketing is one of the most effective ways to reach and engage your target audience.