Coinbase’s Bouncing QR Super Bowl Ad
Coinbase made a splash during the 2022 Super Bowl with its bouncing QR code ad. The spot was funny and caught viewers’ attention, but it also had a serious message about cryptocurrency. (Here’s a tool that helps pro traders provide capital on-chain.). For marketers, CoinBase’s ad is an excellent example of how to use humor to engage an audience and deliver a message. Just be careful if your marketing works too well; you may crash your own app.
How to use QR Codes in Advertising
It’s no secret that Coinbase has been pushing the envelope regarding its advertising, but their latest ad has us bouncing in our seats. The innovative scene features a QR code that literally bounces around the screen. It’s almost like the QR code is alive, making the ad unforgettable and worth the watch! Of course, there’s a message beneath it all: Coinbase is showing that they understand modern technology and can keep up with its fast-paced changes. For techies like us, this ad is music to our ears! Coinbase dazzled millions of viewers with its Super Bowl ad, earning a stunning 20 million visitors and dramatically increasing downloads of their crypto app by an incredible 279%. A $13 million investment proved to be money well spent!
QR Codes have gone Mainstream
QR codes have become so commonplace it’s almost like we’re living in an episode of The Jetsons! Every ad, poster, and billboard boasting a shiny black square ensures that these seemingly futuristic codes aren’t going anywhere anytime soon. Every smartphone can now read QR codes with their native camera apps, and people are more open to scanning them versus typing in a long URL. There are even QR code-inspired fashion designs for particularly enthusiastic fans. Makes you wonder what kind of technological advancements are just around the corner…we might as well start practicing flying our cars to work now!
Harnessing the power of QR Codes
QR codes definitely seem to be the way of the future; think of them as a high-five across the digital divide. Their ability to instantly provide customers with secure access to critical information is a no-brainer for companies wishing to remain competitive. Harnessing the power of QR codes is like giving your business an extra pair of eyes and ears–it helps you stay ahead and offers customers a new way to experience your brand. It’s probably the closest thing you can get to being in two places at once! You can create unique short links for each QR code and track their scans using detailed analytics inside T.LY Link Management.
Super Bowl Ads
Watching the Super Bowl is a tradition for many households across the United States. And when a company decides to advertise during the big game, they know millions of viewers will be tuned in. That’s why it’s all the more exciting when an ad comes on, and it’s humorous! Not only does it provide an entertaining break from the football action, but viewers are cheered up by being able to have a good laugh at something different. It’s no wonder advertisers fight so hard for their commercial spots during the Super Bowl; who else would turn an event composed of large men tackling each other into an enjoyable moment of laughter? What is even better is when a Super Bow ad goes viral. The spreading of a viral ad can lead to millions of page visits!
How to Go Viral on Social Media
Going viral on social media can seem intimidating. Still, if you focus on creating quality content and engaging with other users, your posts have a good chance of reaching a much larger audience. The key is to come up with something that’s interesting, trend-worthy, or just downright hilarious – make sure it fits the platform too! You might repurpose old recipes into creative new dishes, create vlogs to review your thoughts on the latest news or challenge yourself to a TikTok dance. Who knows? Maybe you’ll take off like a rocket and become the next overnight sensation. After all, it’s all about how you market yourself – get out there and show off your skills!
How to Create Viral Ads
Creating an ad that goes viral can seem daunting, but let’s face it—sometimes a sharp wit and clever messaging are all you need to quickly break the internet. To help increase your chances of creating genuinely memorable content that spreads far and wide, focus on tailoring your argument to be as relevant as possible for targeted audiences. And most importantly, don’t underestimate the power of a good joke! Jokes have proven time and again to yield impressive results when it comes to advertising. So what are you waiting for? Put down your notepad and lighten up. It could be the key to crafting the perfect ad and getting people talking.
Overall, some people found the Coinbase ad confusing, but they were probably not their target audience. However, some people thought it was funny and clever. The ad aired during the Super Bowl, one of the most-watched events on television. Coinbase is a popular cryptocurrency exchange that allows users to buy, sell, and store digital assets. The ad may have been more about creating a viral effect than anything else. Ultimately, a simple bouncing QR code was a unique and creative ad that accomplished more than they could have dreamed of.
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