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How Blogging and SEO Work Together

In today's digital age, it is only possible to talk about online success by mentioning two crucial elements: blogging and SEO. These two go hand in hand, working together to drive organic traffic, increase visibility, and ultimately boost your website's ranking on search engine results pages (SERPs). This blog post will dive deeper into how blogging and SEO work together, exploring key strategies and benefits from this synergistic relationship...Read More>>>



B2B Marketing Strategy

Marketing Pathways can develop a complete B2B marketing strategy for your business that will gain attention, create buzz, and create sales leads.

  • Development of a complete B2B marketing plan with strategy for branding and potential lead generation.
  • Digital B2B marketing strategy and tactical plan.
  • Mini-marketing plan for a specific area of the business needing the most attention.


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Facebook Updates: Ads, Promo Codes, Monetization, and More


Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help retailers and advertisers better reach and engage with customers through video content, personalization, and improved measurement. 


The company is bringing dynamic storytelling capabilities to its Advantage Suite. It allows advertisers to optimize video ads for viewing on Reels and mobile apps and use branded videos in...Read More>>>

10 Tips for Creating the Best Digital Marketing Strategy


A well-written digital marketing strategy is essential for businesses to thrive and stay ahead. The online world offers immense opportunities for brands to reach their target audience and build impactful connections with them. However, with the ever-changing nature of digital marketing, it can be overwhelming to navigate all possibilities and make the right choices.


To help you create a compelling and impactful digital marketing strategy, we....Read More>>>

LinkedIn Announces Verification for Recruiters To Help Address Scam Pitches


LinkedIn has announced a new verification badge for recruiters in the app, which will help to address the raft of recruitment scams and spammy outreach.


As you can see in these examples, recruiters will now be able to confirm their identity in order to get a new in-stream badge that confirms they ...Read More>>>

Cindy Neky

Marketing Pathways

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