Construction is an increasingly competitive industry; standing out from competitors requires creative thinking. Enter time-lapse videos — a great way to connect with your audience and generate leads.

Video has been shown to generate much more engagement than photos and offers a variety of innovative ways to promote your brand.

Consider these stats:

• Videos on social media generate 1200% more shares than text and image content, combined. 
• Users retain 95% of the information conveyed by video versus 10% of text
• More than 90% of marketers say videos increase user understanding of their products or services.
• In 2023, 91% of businesses use video as a marketing tool, reaching an all-time high since 2016. 

Including video in your marketing outreach helps attract and convert customers. Construction firms that use video are more likely to rank higher and be found in search, successfully capture the attention of prospective customers, and compel them to click through to learn more. Plus, time-lapse footage is a versatile marketing tool that can be utilized to showcase your firm’s differentiators, generate interest and excitement around projects, all while demonstrating exceptional jobsite management.

Keep reading this blog on TrueLook.com