Data, Technology, and Measurement Working Team
Harness the true promise of data and technology.
To successfully create value for consumers throughout the entire brand experience at scale, marketers will need to leverage data and technology at full potential. For most marketers, this has been a substantial challenge due to the dizzying complexities and accelerated pace of transformation within the data and technology ecosystem.
MANDATES
1. Optimize and create transparency in the programmatic media supply chain
2. Transform the digital media ecosystem to be addressable and privacy safe in a cookie less digital universe
3. Create a robust cross platform media measurement system that brings unity to digital and video media measurement practices.
4. Lead the business and cultural transformation that is empowered by data and technology.
ACTIONS
1. Transform the programmatic media supply chain
Address the significant inefficiency, lack of transparency, and potential fraud throughout the programmatic media supply chain.
2. Future-proofing
Guidance for CMOs on what the future looks like and how we can get ahead of it.
3. Cross-platform media measurement system pilot underway.
4. Working sessions in progress.
CO-CHAIRS
RAJA RAJAMANNAR
Chief Marketing and Communications Officer, President, Healthcare Business at Mastercard
TAMARA ROGERS
Chief Marketing Officer at Haleon
TEAM LEADERS
Zena Arnold Chief Marketing Officer at Sephora
Ashley Burella Head of Strategy & Insights - LEGOLAND Resorts & Peppa Pig Theme Park, North America
Dave Edelman Senior Lecturer at Harvard Business School and Former Fortune 50 CMO
Sheila Holman Head of Marketing at United States Postal Service
Gail Horwood Chief Experience Officer and Head of Digital Customer Engagement, US at Novartis
Patrick O'Toole Chief Marketing Burger King - U.S. and Canada
Alison Payne Global Marketing Director (SVP) Zero Alcohol Beverages at Heineken
Shenan Reed Global Chief Media Officer at GM
Carlos Ricardo Global Head of Marketing Services & Creative Production at HP Inc.
Erika Serow
Partner and Chief Marketing Officer at Bain & Company
Alicia Tillman Chief Marketing Officer at Delta
DATA, TECHNOLOGY, AND MEASUREMENT TEAM MEMBERS
- Jana Adams, Touchstone Energy Cooperatives
- Raymond Ahn, PGIM Investments
- Jennifer Anaya, Ingram Micro
- Zena Arnold, Sephora USA
- Vincent Bahk, Fidelity Information Services
- Matt Bell, Edgewell Personal Care Brands
- Jenifer Berman, Goldman Sachs
- Alysia Borsa, Dotdash Meredith
- Martha Boudreau, AARP
- Lorraine Buck, Feld Entertainment
- Quentin Butcher, Vietnam Veterans of America
- Jonnie Cahill, Heineken USA, Inc.
- Denise Campbell, Novartis Pharmaceuticals
- Stephen Cassell, Point32Health
- Diane Centeno, Turning Stone Resort Casino
- Jennifer Chase, SAS Institute
- Samantha Coble
- Alex Craddock, BlackRock
- Janice Davidson Pyfer, Regent Seven Seas Cruises
- Matthew Dodd, The Kantar Group
- Morgan Flatley, McDonald's USA
- Jennifer Fox, Kodak Alaris
- John Fredette, Consolidated Edison Co. of New York, Inc.
- Alison Gensheimer, The Nielsen Company
- Kate Godbout, Scholl's Wellness Company
- Olivia Harting, Chevron Corporation
- Judy Hoffstein, Crohn's & Colitis Foundation
- Jason Horowitz, Mattel, Inc.
- Nicolas Houssin, Mattel, Inc.
- Adrienne Ingoldt, Pilot Company
- Alastair Ironside, Rockland Trust
- Doug Jensen, Estee Lauder Companies Inc.
- Keith Johnson, Nutramax Laboratories, Inc
- Ellen Junger, Helzberg Diamonds
- Piotr Jurjewicz, FIFCO USA
- Denise Karkos, Dick's Sporting Goods Inc.
- Melia Keller, Logix Federal Credit Union
- Steve Kennedy, Nestlé USA
- Kellyn Smith Kenny, AT&T Inc.
- Joan Khoury, Oppenheimer & Co. Inc.
- Laura Knebusch, Georgia-Pacific CorporationBrent Korte, Ameritas
- Suzanne Kounkel, Deloitte
- Donna Lucas, Joni and Friends
- Janda Lukin, Campbell Soup Company
- Heather Malenshek, Land O' Lakes, Inc.
- Lesly Marban, Intuitive Surgical, Inc.
- David Marine, Coldwell Banker Real Estate
- Caroline Masullo, Peapod Digital Labs
- Jessica Matisz
- Ann McGarry, Securian Financial Group, Inc.
- Jamie Moldafsky
- Portia Mount
- Leigh Moynihan, Volvo Cars of North America
- Christy Nagle, CleanChoice Energy
- Marcel Nahm, Goddard Systems
- Alexander Ngo, Chubb Corporation
- Stacy Outlaw, WAEPA
- Emily Pachuta
- Molly Pajauskas, Zurn Elkay Water Solutions
- Steve Pawl, Glen Raven, Inc.
- Erin Pryor, First Horizon Bank
- Santhi Ramesh, Wells Enterprises, Inc.
- Kara Rousseau, Walmart Connect
- Jennifer Saenz
- Bart Schaller, Synchrony FinancialKathy Seegebrecht, UL Solutions
- Kevin Sellers, PING Identity
- Manish Shrivastava, PulteGroup, Inc.
- Manos Spanos, Sunny Sky Products, LLC.
- Zarina Stanford, Bazaarvoice
- Petra Stenecker, BabyBjörn
- Heather Stewart, General Motors Company
- Michelle Taite, MailChimp
- Robert Tas, McKinsey & Company
- Jayson Tipp
- Dara Treseder, Autodesk, Inc.
- Marten Van Pelt, Plante Moran
- Shyam Venugopal, PepsiCo, Inc.
- Donna Vieira, Sallie Mae
- Ana Villegas, AffiniPay
- Danielle Vona, Bloomin' Brands, Inc.
- Smita Wadhawan, SimplePractice
- Connie Weaver, Equitable
- Christina Wegner, Vollrath
- Kristen Wevers
- Rob Whitney, Univar Solutions
- Dan Williams, 3 Day Blinds, Inc.
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